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Fisher & Paykel: We want to be the most human-centred appliance company

Fisher & Paykel has come a long way since its inception in 1934 in New Zealand. This humble antipodean company has grown to be a global appliance powerhouse, and yet still prides itself on being human-centred, even while undertaking its digital transformation over the...

Fisher & Paykel pushes digital, data and design community to build premium brand strategy

Building a digital-first approach to in-store experiences and marketing are key elements in helping Fisher & Paykel transform into the country’s number one premium appliance brand and win over both consumers and designers, its marketing chief says.