by Nadia Cameron | Apr 15, 2019 | Epsilon, first-party data, marketing technology, martech, Mergers and acquisitions, Publicis Groupe
Publicis Groupe is jostling for a stronger position in the marketing transformation solutions space and has acquired marketing services and data company, Epsilon for a total US$4.4 billion.
by Brad Howarth | Mar 12, 2019 | Data management, data-driven marketing, digital advertising, digital marketing, first-party data, Gumtree, programmatic advertising
Want to reach someone who wants to buy a car, rather than just kick the tyres? Or pick up some home and garden equipment, rather than just seek inspiration? Maybe you should be looking up a tree.
