by Vanessa Mitchell | Aug 12, 2019 | Consumers, first-party data, Forrester Research, intent, Kantar, Performics, The Lumery, Zero party data
If you’ve been around the marketing traps for the last year, you may have heard of ‘Zero Party Data’. However, you may be unclear as to what it actually is. It is a fancy way of saying first party data? Is it is different kind of data altogether? Are we not already...
by Nadia Cameron | Apr 15, 2019 | Epsilon, first-party data, marketing technology, martech, Mergers and acquisitions, Publicis Groupe
Publicis Groupe is jostling for a stronger position in the marketing transformation solutions space and has acquired marketing services and data company, Epsilon for a total US$4.4 billion.
by Brad Howarth | Mar 12, 2019 | Data management, data-driven marketing, digital advertising, digital marketing, first-party data, Gumtree, programmatic advertising
Want to reach someone who wants to buy a car, rather than just kick the tyres? Or pick up some home and garden equipment, rather than just seek inspiration? Maybe you should be looking up a tree.
