by Brad Howarth | Jun 17, 2021 | cookies, data analytics, data-driven marketing, digital advertising, digital marketing, first-party data, flybuys, MuleSoft, sas, second-party data, third party data
The marketing sector is no stranger to enthusiastic debate, but the battle between privacy advocates and the holders of customers’ personal data has become especially impassioned.
by Rosalyn Page | May 5, 2021 | adtech, data-driven marketing, digital advertising, digital marketing, first-party data, Gumtree Australia, martech
Online marketplace, Gumtree, has released a new ad platform combining first-party data, predictive purchasing technology, new native products and content innovations to enable brands to engage with customers.
by Nadia Cameron | Apr 29, 2021 | adobe, customer data platforms, data-driven marketing, digital marketing, first-party data
Customer data management, reporting and actionability was firmly in the spotlight this week for Adobe as the vendor unveiled a new approach to its customer data platform (CDP) offering and journey analytics and first-party data sharing capabilities.
by Nadia Cameron | Jan 28, 2021 | chief data officer, cookies, data privacy, data-driven marketing, digital advertising, digital marketing, first-party data, Silverbullet, third party data
A lack of awareness and technical insight into how consumer data is used for targeting and retargeting purposes remains a core concern for several industry thought leaders as marketing becomes increasingly exposed to data privacy concerns and regulation.
by Nadia Cameron | Jan 15, 2021 | Advertising, CES, data-driven marketing, digital advertising, Digital Media, first-party data, media companies, third party data
Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.
by Nadia Cameron | Jan 15, 2021 | Advertising, CES, data-driven marketing, digital advertising, Digital Media, first-party data, media companies, third party data
Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.
