Bankwest has confirmed it will not hire a new dedicated chief marketing officer following the departure of Haylee Felton last week.
Better understanding the needs, wants and behaviours of Australia’s misunderstood millennials lies at the heart of eftpos’ marketing strategy as it works to reposition the debit payments brand in market.
Investment management firm, Oaktree Capital Management, has brought on its first managing director of marketing tasked with leading marketing and business development across the A/NZ.
Cover-More Group has confirmed a new group chief marketing officer to oversee its travel insurance business across more than 15 countries including Australia.
Australian lender, Nimble, has debuted a new brand campaign, its first big external step to transform out of its traditional cash lending roots and into the wider near-time lending space.
An ambition to attach meaning to money through brave and purposeful brand work is the key to making an impact for Future Super’s chief marketing officer, Grace Palos. Here, she shares 9 elements key to the way the business builds out its brand strategy.