Consumer credit reporting firm, Equifax, has brought on its first new chief marketing officer as it undergoes a data and digital transformation.
Fintech and neo-lender, Wisr, opted for a brand redesign around the tagline, ‘For your smart part’ to emphasise its proposition of helping Australians improve their financial wellness.
?Commonwealth Bank and Quantium have joined forces on a new data venture that will see customer transaction data and data science capabilities used to lift the customer game of institutional clients.
Bankwest has confirmed it will not hire a new dedicated chief marketing officer following the departure of Haylee Felton last week.
Better understanding the needs, wants and behaviours of Australia’s misunderstood millennials lies at the heart of eftpos’ marketing strategy as it works to reposition the debit payments brand in market.
Investment management firm, Oaktree Capital Management, has brought on its first managing director of marketing tasked with leading marketing and business development across the A/NZ.