"No AI, no VR, no AR, no big data, no blockchain, no social purpose. It’s good old creative based on actual behaviour, showcasing human empathy by marketers with a spine."
A collection of our coverage from 2019's celebration of women in the marketing world.
Cartoon Network will premiere a series of short-form content on its social and digital platforms featuring trailblazers making a name for themselves.
"This isn’t just about women changing their behaviours in order to thrive in a ‘man’s world’. It has to go both ways in order to reach true equality"
For International Women’s Day, Olay has launched a campaign, with the belief that the number that defines a woman is not her age, but her fearless stories. It featured a number of KOLs and celebrities to share their stories.
The company will give all female staff in its regional offices a break from work to take part in organised activities such as yoga and arts and crafts workshops.