RHB Bank has also expanded its remit with FCB, appointing it to handle creative duties for its premier banking division.
RHB Bank has deliberately steered away from the usual celebratory depictions of Hari Raya in its new spot and focused on building on the tenets of open hearts and minds synonymous to that period.
"Strategically, we were dead on for all three brands in terms of understanding their core essence and being able to connect it to relevant local audience insights," co-founder and CEO Shaun Tay told A+M.
"Certain clients need to be aware and conscious that creative talent is not on sale at one's neighbourhood convenience store and that talent needs to be encouraged, nurtured and celebrated."
Done in collaboration with FCB Kuala Lumpur, the video garnered 118k views, 1.3k reactions, 154 comments and 971 shares on Facebook at the time of writing.
"It is a very traditional market with a traditional approach to creating work."