Meanwhile, Bhaskar Rao, who has over 25 years of experience in Indonesia, managing both FCB’s and McCann Worldgroup’s Jakarta businesses, will oversee the combined operation.
The winners of the Mumbrella Asia Awards have been revealed in a ceremony at the Marina Bay Sands in Singapore. The 2018 awards ceremony Among those that triumphed – across the 31 categories, which were judged by nearly 300 jurors over two rounds including ‘live...
The campaign has launched in Indonesia and Philippines and will extend to Singapore, Malaysia, Thailand and Vietnam over the next few months.
RHB Bank has also expanded its remit with FCB, appointing it to handle creative duties for its premier banking division.
RHB Bank has deliberately steered away from the usual celebratory depictions of Hari Raya in its new spot and focused on building on the tenets of open hearts and minds synonymous to that period.
"Strategically, we were dead on for all three brands in terms of understanding their core essence and being able to connect it to relevant local audience insights," co-founder and CEO Shaun Tay told A+M.