?Formals and special occasions once had the mandate on fashion hire but everyday fashion basics are edging into this niche market, partly because customers are worrying about fashion’s environmental impact and partly because people like to try before they buy
Under the collaboration, the Italian sportswear brand will work with the singer-songwriter, rapper, actor, and model to launch a new "I make my own trend" branding campaign.
In a continuous effort to promote public art in Hong Kong, this summer K11 Art Mall has collaborated with two local creatives to launch the “K11 FASHION DECODE” public fashion show.
“Our take is, we all have a choice as a brand. And, as a brand you have a voice, and then if you want to change something, this is where we can speak out and really have our stand.”
At the pop-up event, customers will have a customised makeup service experience in a 30-minute session, which is available to pre-book online or in-store.
The #ColourMe service will allow shoppers to use augmented reality tools to try on 300 virtual makeup products and will be available exclusively in e-commerce mobile apps of Watsons Malaysia, Taiwan, Thailand and Singapore.