by Nadia Cameron | Jan 21, 2021 | A-League, consumer engagement, eSports, fan engagement, Fortnite, marketing campaigns, virtual gaming
The partnership struck between A-League clubs and Epic Games virtual gaming platform, Fortnite, will put Australia’s football league on fresh footing against international clubs while opening the door to new opportunities to engage consumers, its orchestrators say.
by Nadia Cameron | Sep 1, 2020 | COVID-19, fan engagement, innovation, marketing leadership, marketing strategy, NTT, Tour de France
Having a lean-in culture and attitude for finding solutions to a challenge is just as important as having the technical or operational capability to achieve it, NTT’s global CMO says.
by Rosalyn Page | Jul 8, 2020 | fan engagement, market research, Nine, Nine Entertainment, Nine Network, Social Media Marketing
Fandom in Australia is worth $4.3 billion, with each fan spending on average $909 per year on their particular fandom and aligning with the right fans represents a significant opportunity for brands, according to new research by Powered, Nine’s marketing solutions...
by Brad Howarth | Oct 8, 2019 | artificial intelligence, brand strategy, chatbots, emerging technology, fan engagement, Sydney Sixters
Australian consumers are known for their love of sport. But for any new team that wants to build an audience, establishing a brand among so much competing noise can be a difficult challenge.
by Nadia Cameron | Jun 19, 2019 | chief digital officer, Cricket Australia, customer engagement, digital disruption, digital strategy, fan engagement, HCL Technologies
Cricket Australia’s decision to appoint HCL Technologies as its new digital technology partner is about providing a more engaging experience bringing fans, communities, supporters and staff even closer to the game, its technology chief says.
by Nadia Cameron | Jun 19, 2019 | chief digital officer, Cricket Australia, customer engagement, digital disruption, digital strategy, fan engagement, HCL Technologies
Cricket Australia’s decision to appoint HCL Technologies as its new digital technology partner is about providing a more engaging experience bringing fans, communities, supporters and staff even closer to the game, its technology chief says.
