The agency was chosen because it has a unique mixture of expertise in integration strategy, performance media, and content delivery.
Facebook is known to be great market testers and it is likely this change has not come without rigorous testing and reason..
"What is missing is an entrepreneurial full-stack partner that can bring a brand's digital transformation strategy to reality and have skin-in-the game. This is what we set out to do with D Labs."
With regards to delay in pay for its employees, the spokesperson said this was untrue and that it will ensure all employees across all markets, including Singapore, are paid in a timely manner.
Not only do phishing scams impact consumers, they are also detrimental to consumer trust and loyalty, which ultimately can gravely impact the bottom line of businesses.
The appointment is for a period of one year.