by Nadia Cameron | Dec 13, 2021 | facial recognition, FMCG, marketing campaigns
Building brand consideration and conversion through experiential connection lies at the heart of Golden Circle’s adoption of smile recognition technology for its latest campaign.
by Nadia Cameron | Nov 3, 2021 | Australian Privacy Principles (APP), biometric data, biometrics, Clearview AI, emerging technology, facial recognition, privacy, privacy act, privacy commissioner
Facial recognition companies and brands endeavouring to use the technology have been put on notice by Australia’s privacy commissioner after two rulings determined such data collection to be a breach of consumer privacy.
by Nadia Cameron | Sep 7, 2021 | Augmented Reality, chief digital officer, customer experience management, facial recognition, omnichannel retail, omnichannel retailing, Plattar, virtual reality
Bailey Nelson has seen online sales conversion lift by 400 per cent in Australia and more than 600 per cent in Canada off the back of an innovative virtual reality-based try-on solution for spectacle wearers.
by Rosalyn Page | Jun 16, 2020 | Amazon, Emerging Technologies, facial recognition, facial recognition software, facial recognition technology, IBM, Microsoft, Rekognition
IBM was the first big tech outfit to announce it is closing down its facial recognition system amid the Black Lives Matter racial discrimination protests in the US and around the world. Since then, Amazon and Microsoft have followed suit, with all three wanting to no...
by Rosalyn Page | Apr 23, 2020 | brand strategy, Emerging Technologies, facial recognition, facial recognition technology, NEC, NEC Australia
As Anzac Day Dawn Services are set to be live streamed for the first time, another technology first has seen facial recognition technology used to identify lost World War 1 Diggers from the Western Front in an Australian War Memorial project with NEC Australia.
by Steve Jones | Nov 6, 2019 | Customer Experience, cx, facial recognition, News, Singapore Hotels Association, Singapore Tourism Board, STB
The use of facial recognition technology is being introduced at hotels in Singapore in a move to improve the customer experience during check-in. The E-Visitor Authentication (EVA) System will see participating hotels use facial recognition software to identify...
