by Amy Gesenhues | May 7, 2019 | Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Marketing, Facebook: Pages, Facebook: Video, Social Media Marketing, Social Media Marketing: Advertising
The newly launched Automated Ads platform will create up to six versions of an ad and offer targeting recommendations based on the company's Page. The post Facebook gives small businesses new advertising and engagement tools appeared first on Marketing Land. Please...
by Amy Gesenhues | May 3, 2019 | Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Video, Social Media Marketing, Social Media Marketing: Advertising, Video
You'll need to manually change campaigns set to optimize ad delivery for 10-second views, or your campaigns will be paused at the end of July. The post Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization appeared first...
by Amy Gesenhues | Mar 30, 2019 | Channel: Social Media Marketing, Channel: Video, Facebook, Facebook: Instagram, Facebook: Video, Google: YouTube, Social Media Marketing, Twitter, Video
The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric. The post What counts as a video view? A refresher on how social platforms calculate video ad views appeared first on Marketing Land. Please visit...
by Amy Gesenhues | Feb 28, 2019 | Advertising, Channel: Video, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Video, Social Media Marketing, Social Media Marketing: Advertising, Video
Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences. The post Facebook Showcase offers upfront ad buys against premium video content appeared first on Marketing Land. Please visit Marketing...
by Amy Gesenhues | Jan 25, 2019 | A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Video, marketing automation, Social Media Marketing, Social Media Marketing: Advertising, Video
DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing partners. The post Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients appeared...
by Amy Gesenhues | Dec 14, 2018 | Channel: Video, Facebook, Facebook: Advertising, Facebook: International, Facebook: Marketing, Facebook: Pages, Facebook: Video, Social Media Marketing, Social Media Marketing: Advertising, Video
Says more than 75 million daily Watch visitors spend, on average, more than 20 minutes on the video platform. The post Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop appeared first on Marketing Land. Please visit Marketing Land for...
