by Amy Gesenhues | Apr 12, 2019 | Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Instant Articles, Facebook: Marketing, Social Media Marketing, Social Media Marketing: Advertising
By the end of May, the Excluded Category options for Audience Network, Instant Article and in-stream video ads will be replaced with the new Inventory Filters, giving marketers streamlined control over content associated with their ads. The post Facebook to replace...
by Amy Gesenhues | Apr 10, 2019 | Branding, Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Instagram, Facebook: Marketing, Social Media Marketing, Social Media Marketing: Advertising, Twitter
The company claims social platforms are making it harder to talk to customers. Some marketers say it's the wrong move. The post Lush UK bids farewell to social. Will other brands follow suit? appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Apr 10, 2019 | Branding, Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Instagram, Facebook: Marketing, Social Media Marketing, Social Media Marketing: Advertising, Twitter
The company claims social platforms are making it harder to talk to customers. Some marketers say it's the wrong move. The post Lush UK bids farewell to social. Will other brands follow suit? appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Apr 1, 2019 | Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Marketing, Facebook: Messenger, Facebook: News Feed, Facebook: Privacy, Social Media Marketing, Social Media Marketing: Advertising
The "Why am I seeing this ad?" notification will also name any agencies or marketing partners that worked with the advertiser to create the ad. The post First-party hygiene: Facebook shows users when a Custom Audience list was uploaded appeared first on Marketing...
by Amy Gesenhues | Mar 30, 2019 | Channel: Social Media Marketing, Channel: Video, Facebook, Facebook: Instagram, Facebook: Video, Google: YouTube, Social Media Marketing, Twitter, Video
The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric. The post What counts as a video view? A refresher on how social platforms calculate video ad views appeared first on Marketing Land. Please visit...
by Pamela Parker | Mar 29, 2019 | Amazon, Channel: Display Advertising, Display Advertising, Facebook: Advertising, Facebook: Instagram, Google: AdWords, Google: Display Advertising
Still, the duopoly isn't immune to challenges from contenders like Amazon. The post Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm appeared first on Marketing Land. Please visit Marketing Land for the full...
