by Barry Levine | Feb 8, 2019 | A-From MTT, Blockchain, Channel: Martech: Marketing, Facebook, Facebook: Advertising, Facebook: Marketing
The social giant’s recent aqui-hire of a blockchain startup’s team is another demonstration of its interest in cryptocurrency, shared ledgers and smart contracts. The post How could Facebook’s use of blockchain affect marketing and advertising? appeared first on...
by Ginny Marvin | Feb 8, 2019 | Facebook, Facebook: Advertising, Facebook: Privacy, Legal: Privacy
Users will be able to see how advertisers and third-parties are using their contact information to target ads on Facebook. The post Facebook will show users the agencies, partners involved in Custom Audience targeting appeared first on Marketing Land. Please visit...
by Amy Gesenhues | Feb 7, 2019 | Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Marketing, Social Media Marketing, Social Media Marketing: Advertising
Stories ads are taking off, and incremental spend from long-term advertisers is driving Instagram's growth. The post Reports: Instagram advertisers stay loyal, keep spending more appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Feb 6, 2019 | A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social Media Marketing, Social Media Marketing: Advertising
All Facebook campaigns will run with campaign budget optimization as of September. The post Prepare to say goodbye to Facebook ad set budgets appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Feb 5, 2019 | A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Marketing Tools, Marketing Tools: Social Media, Social Media Marketing, Social Media Marketing: Advertising
The new feature allows advertisers to target ads based on where a user's household income falls percentage-wise (top 5%, top 10%, etc.). The post Facebook introduces household income targeting based on U.S. ZIP code averages appeared first on Marketing Land. Please...
by Amy Gesenhues | Feb 1, 2019 | A-From MTT, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Instagram, Facebook: Marketing, Facebook: Mobile, Social Media Marketing, Social Media Marketing: Advertising
According to Facebook's fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up 34%. The post Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories appeared first on Marketing Land. Please visit...
