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Facebook missteps highlight what happens when you can’t trust platform metrics

Marketers weigh-in on the dilemma of trusting Facebook's video ad metrics and offer alternatives for measuring video campaign results. The post Facebook missteps highlight what happens when you can’t trust platform metrics appeared first on Marketing Land. Please...

Facebook missteps highlight what happens when you can’t trust platform metrics

Marketers weigh-in on the dilemma of trusting Facebook's video ad metrics and offer alternatives for measuring video campaign results. The post Facebook missteps highlight what happens when you can’t trust platform metrics appeared first on Marketing Land. Please...

Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes. The post Kenshoo teams up with Experian to offer third-party data for Facebook campaigns appeared first on Marketing Land. Please visit Marketing Land for the full...