by Amy Gesenhues | Apr 12, 2019 | Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Instant Articles, Facebook: Marketing, Social Media Marketing, Social Media Marketing: Advertising
By the end of May, the Excluded Category options for Audience Network, Instant Article and in-stream video ads will be replaced with the new Inventory Filters, giving marketers streamlined control over content associated with their ads. The post Facebook to replace...
by Steve Weiss | Apr 6, 2019 | Channel: Social Media Marketing, Facebook: Advertising, Social Media Marketing Column
Facebook will likely continue to push the boundaries of private messaging for the next evolution of advertising on the platform. The post Facebook’s shift to privacy is just a play on emerging market dynamics appeared first on Marketing Land. Please visit Marketing...
by Amy Gesenhues | Apr 1, 2019 | Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Marketing, Facebook: Messenger, Facebook: News Feed, Facebook: Privacy, Social Media Marketing, Social Media Marketing: Advertising
The "Why am I seeing this ad?" notification will also name any agencies or marketing partners that worked with the advertiser to create the ad. The post First-party hygiene: Facebook shows users when a Custom Audience list was uploaded appeared first on Marketing...
by Pamela Parker | Mar 29, 2019 | Amazon, Channel: Display Advertising, Display Advertising, Facebook: Advertising, Facebook: Instagram, Google: AdWords, Google: Display Advertising
Still, the duopoly isn't immune to challenges from contenders like Amazon. The post Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Mar 14, 2019 | Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Facebook: Messenger, Facebook: Privacy, Interviews, Legal: Privacy, Social Media Marketing
Brands will have to adjust, say marketers, but they see benefits in Facebook's future vision of privacy, messaging. The post Marketers say they’ll adapt to a changing Facebook appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Mar 13, 2019 | Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social Media Marketing, Social Media Marketing: Advertising
Beginning April 30, Facebook is ending relevance scores and shuttering six other metrics. The post Facebook to replace relevance score with 3 new metrics in April appeared first on Marketing Land. Please visit Marketing Land for the full...
