by Nadia Cameron | Mar 31, 2022 | experimentation, marketing operations, marketing strategy, not for profit, test-and-learn, The Smith Family
Giving staff the space to experiment, the systems and KPIs to support a test-and-learn culture and an agile structure oriented around outcomes has proven a winning formula for The Smith Family’s marketing team.
by Nadia Cameron | Mar 22, 2022 | adobe, data-driven marketing, digital marketing, ecommerce, experimentation, personalisation, Personalization, retail, test-and-learn
During the recent Adobe Summit, personalisation strategy leaders from two dominant global retailers – M&S and Victoria’s Secret – shared key steps they’d taken to build out respective personalisation strategies, from measurement frameworks and initial business cases...
by Nadia Cameron | Dec 11, 2020 | Blackmores Group, chief digital officer, ecommerce, experimentation, marketing technology, Optimizely, test-and-learn
Blackmores has brought on a new testing and optimisation platform to help fuel growth across its ecommerce offering.
by Rosalyn Page | Oct 7, 2020 | digital marketing, ecommerce, experimentation, marketing technology, martech, Optimizely, The Iconic
The Iconic has chosen Optimizely as its experimentation platform to help ensure its customer engagement and conversion testing is as impactful as possible while avoiding site performance issues.
by Vanessa Mitchell | Jun 19, 2018 | behaviour modelling, Culture, customer engagement, customer experience management, cx, digital marketing, digital strategy, Employsure, experimentation, marketing technology, Optimizely, testing
Behavioural modelling and experimentation have allowed workplace relationships specialist, Employsure, to chalk up a 109 per cent uptake in conversions.
by Vanessa Mitchell | Apr 27, 2018 | broadcast TV, digital, digital marketing, experimentation, Fox Sports, marketing technology, martech, Optimizely, PAY-tv
In an industry where broadcast viewing is declining, Brad Schultz, Fox Sports’ Head of Digital explains why platform experimentation is vital to success.
