The rise of the chief AI officer
With Snapchat and Meta’s new tools, generative AI enters the social media space
Advertisers remain committed to Google as TikTok and AI-powered Bing try to become search competitors
Tech-driven marketing strategies pick up as AR/VR and AI become more accessible
Giant Spoon picks the Super Bowl to test ChatGPT’s marketing chops
State Farm to skip out on a Super Bowl ad this year, going all in on TikTok instead
Why advertisers are still making space for experimental budgets even with economic uncertainty
‘No other platform will be Twitter’: Marketers aren’t sold on Twitter alternatives just yet
Content stays in focus at CES 2023 as it adapts to changing technology
