Reframing your approach from brand to community will be critical if marketers are to make the most of the opportunities emerging through the metaverse.
The Covid-19 pandemic brought on many changes in consumer behaviour, but not all are here to stay. Indeed, for several marketers, the new normal is starting to look suspiciously like the old one.
Investments into people, processes and systems, along with a fresh digital marketing agency, are all part of Ahoy Club’s aggressive plans to scale the luxury brand and business, its marketing chief says.
NFTs and augmented reality are becoming an increasingly important part of the engagement arsenal as Penfolds looks to cement its luxury brand status and attract younger consumers, its marketing chief says.
Building your own payments security token and recreating Mastercard’s sonic melody lie at the heart of the credit card company’s new experiential activity at this year’s Australian Open.
?Sofitel Melbourne On Collins is definitely painting outside the box with its latest experiential campaign.