by Michael Bürgi | Dec 1, 2021 | Evolving Agencies, Media
Anyone who’s covered digital media and marketing for any amount of time will recognize the name Jared Belsky, founder and longtime CEO of 360i, one of the foremost digital agencies in the early 2000s. Dentsu acquired 360i in 2010, but Belsky stuck around — leaving...
by Michael Bürgi | Nov 18, 2021 | Evolving Agencies, Online Marketing
Jolene Delisle started The Working Assembly in 2017 after a successful creative career that had her working at Arnold Worldwide and Instagram, among other places. While at those corporate gigs, the New Yorker felt she was too disconnected from working directly with...
by Michael Bürgi | Nov 17, 2021 | Evolving Agencies, Media
In the latest chapter of the never-ending search for effectiveness married with efficiency, IPG’s MAGNA unit, through its MAGNA Media Trials arm, has joined forces with GumGum to study optimal times and ways to employ contextual targeting. Their ultimate revelation:...
by Michael Bürgi | Nov 11, 2021 | Evolving Agencies, Media
After 21 months of pandemic-related upheaval, two separate stories of expansion in the broad world of independent agencies and consultancies give rise to the notion that international growth is returning. Control v Exposed (CvE), a European and APAC-related...
by Michael Bürgi | Nov 4, 2021 | Evolving Agencies, Facebook, Media
Arguably the biggest media account still in play from this year’s incarnation of Mediapalooza, Facebook (under its new parent company name Meta) landed its billion-dollar media business on Tuesday at Publicis Groupe’s Spark Foundry media agency, after about seven...
by Michael Bürgi | Nov 2, 2021 | Evolving Agencies, holding companies', Media, Media agencies
Omnicom shuffled its leadership on Monday, elevating its top media-side executive to a leadership position across the creative sides too. Daryl Simm, the longtime global CEO of Omnicom Media Group (OMG), becomes president and COO of the parent company, reporting to...
