by Nadia Cameron | Feb 24, 2022 | audio advertising, Australian Open, event marketing, sonic branding, sports marketing, Tennis Australia
Completing the Australian Open brand toolkit by creating an ownable, distinct audio identity that could match the tournament’s distinctive personality was the impetus for Tennis Australia to jump into sonic branding.
by Nadia Cameron | Feb 16, 2022 | event marketing, marketing campaigns, marketing strategy, sports marketing
Growing interest, respect and acknowledgment of the talent going into women’s sports is an opportunity and challenge for the marketing chief overseeing the FIBA Women’s Basketball World Cup 2022 event.
by Nadia Cameron | Feb 11, 2021 | Australian Open, B2B marketing, digital strategy, event marketing, infosys, marketing strategy, phygital, Tennis Australia, user experience, virtual events
Always-on, ‘phygital’ event models are set to become the norm as brands learn from the experiences of 2020 and re-evaluate their approach to client engagement long-term, Infosys VP global marketing, Navin Rammohan, claims.
by Nadia Cameron | Jan 7, 2021 | COVID-19, customer engagement, event management, event marketing, marketing strategy, virtual events
Highly engaged local and international audiences and influencers, strategic marketing content and an appreciation for the power of online engagement are just a few legacies La Trobe City Council has secured after delivering its annual rose festival virtually.
by Nadia Cameron | Oct 8, 2020 | brand strategy, COVID-19, event marketing, marketing campaigns, marketing strategy
Having had to rethink its marketing plan to suit the COVID-19 climate and build engagement outside of physical events, Fever-Tree has kicked off its largest advertising campaign to date to woo Australian consumers.
by Brad Howarth | Jun 2, 2020 | coronavirus, COVID-19, event marketing, marketing strategy, sponsorships, sports marketing
Brands spent somewhere well above $750 million sponsoring sporting events and clubs in Australia in 2019. That number was on track to be bettered in 2020 thanks to the benign economic climate and the Tokyo Olympics.
