by Janice Tan | Feb 19, 2020 | Agencies, Amit Sutha, Dentsu Aegis Network, Ensemble, Evangeline Leong, IPG Mediabrands, kobe global technologies, Lemonade, ruhana dasilva, Universal McCann, virtual influencers, wunderman thompson, Yhanuar I. Purbokusumo
While virtual influencers allow for brands to craft relatability, they still do not fully experience the product that brands are selling. Does this then take away from the authenticity of it?
by Ravi Balakrishnan | Aug 5, 2019 | Evangeline Leong, Influencers, Instagram, Likes, Opinion
If you have not heard about it by now, Instagram is currently testing the removal of public ‘likes’ in Australia and Canada and might possibly expand this feature worldwide. Whether you jumped for joy upon hearing this piece of news or were part of the opposing team,...