"If I were to bring in people to manage very single aspect such as SEO or digital buying on Facebook, I would need so many individuals in the team. The marketing team would be so inflated that it wouldn’t be efficient anymore."
It has also introduced the Nasi Lemak McD meal, and initiated a nationwide petition on Change.org to rally for Nasi Lemak to be officially recognised as the national dish.
"Having a compressed timeline often is a test of these real world situations on how an agency adapts and overcomes this issue."
As part of the SMILE campaign which runs until 18 May, McDonald’s Malaysia is giving away free chocolate sundaes with purchases.
According to marketing director Eugene Lee, netizens were commenting that McDonald's Spicy Chicken McDeluxe was the go-to if they wanted a spicy burger.
"2019 will continue to be a year of business disruption triggered by many more tech innovations."