by Vanessa Mitchell | Jul 22, 2019 | brand strategy, connected devices, customer expectations, Emerging Technologies, ethnographic research, Internet of Things, market research, marketing strategy, smart home automation, STARCOM, voice activated, voice-activated devices
Marketers are yet to see the impact of the third connected era on consumer behaviour, but the changes will be profound when they finally arrive.
by Vanessa Mitchell | Jun 12, 2019 | consumer insights, ethnographic research, Seven West Media, STARCOM, Visa
?It seems having multiple smart devices in the home will be the next tipping point for increasing consumer expectations.
