DoorDash’s foray in the esports field is part of a sponsorship approach that sees the food delivery brand building presence and authenticity across community platforms its target customer groups are actively engaging in.
When COVID-19 led to the postponement of major sporting competitions around the globe, there was one form of contest that surged – even if some pundits might night recognise it as such. The esports sector was the clear winner in 2020, with burgeoning player...
The COVID-19 pandemic has altered sports sponsorship, accelerating trends already in play such as the growth of hybrid events, rising importance of player advocacy and popularity of esports, according to the Nielsen Sports 2021 Global Sports Marketing Trends report.
The partnership struck between A-League clubs and Epic Games virtual gaming platform, Fortnite, will put Australia’s football league on fresh footing against international clubs while opening the door to new opportunities to engage consumers, its orchestrators say.
Esports is competitive, organised video game competitions and it’s the fastest growing sports segment in the world, with some 400 millions of players worldwide. Esports is calculated to be worth in excess of US$1 billion this year, according to research by Newzoo.
The acquisition is part of Team SMG's strategic foray into the Southeast Asian esports scene.