Scaling consumer trials on-premise, lifting product awareness and increased distribution are in the sights of South Australian beverages brand, Bickford’s Group, following a new partnership with fellow SA tech startup, Shouted.
Online eyewear platform, Clearly, has embraced augmented reality (AR) Facebook advertising, claiming a first for shoppable ads with virtual try-on features on the social platform.
New Zealand company, Soul Machines, has raised US$40 million in series B investment to help with its quest to re-imagine how humans connect with machines.
One of the challenges of bringing any advanced technology to market is that it can sometimes be ahead of customers’ ability to use it. That problem is further compounded when the technology is capable of solving problems clients are not yet aware they have.
Australian consumers are known for their love of sport. But for any new team that wants to build an audience, establishing a brand among so much competing noise can be a difficult challenge.
Adopting a freshly minted document and data extraction technology is enabling MYOB to tackle a whopping big customer pain point while improving SMB tax time compliance, its product chief says.