It’s critical enterprises have a higher-level purpose which can be translated by the individual employees into their work to aid productivity and engagement, according to the founder and executive director of the Centre for the Future, ??Dr Richard Hames.
Smart wearable devices, from smartwatches to health trackers, are giving brands interactive ways to communicate with customers and leading to new types of insights from real-time and location-based data. And with COVID-19, we could see new devices and services...
Scaling consumer trials on-premise, lifting product awareness and increased distribution are in the sights of South Australian beverages brand, Bickford’s Group, following a new partnership with fellow SA tech startup, Shouted.
Online eyewear platform, Clearly, has embraced augmented reality (AR) Facebook advertising, claiming a first for shoppable ads with virtual try-on features on the social platform.
New Zealand company, Soul Machines, has raised US$40 million in series B investment to help with its quest to re-imagine how humans connect with machines.
One of the challenges of bringing any advanced technology to market is that it can sometimes be ahead of customers’ ability to use it. That problem is further compounded when the technology is capable of solving problems clients are not yet aware they have.