by Vanessa Mitchell | Feb 25, 2020 | artificial intelligence (AI), Emerging Technologies, faethm, Fourth Industrial revolution, Internet of Things, kpmg, leadership, machine learning, market research, marketing technology
?There is a concerning lack of readiness for technological change within Australian organisations, according to KPMG Digital Delta.
by Rosalyn Page | Feb 20, 2020 | ad fraud, adtech, Blockchain, digital advertising, Emerging Technologies, IAB, programmatic advertising
The US Super Bowl has become as much about the football and half-time performances as it has about the ads. And this year’s game was notable not just for J Lo and Shakira, but a less visible innovation - blockchain-based digital advertising by Avocados from Mexico.
by Rosalyn Page | Feb 18, 2020 | 5G, Deloitte, Emerging Technologies, Internet of Things (IoT), market research, smartphones podcasts
Connectivity will be the key to unlocking the technology trends in the next decade, according to the Deloitte Technology, Media, and Telecommunications Predictions 2020 report. ThIs interconnectedness is expected to be a key driving force in shaping the impact and...
by Vanessa Mitchell | Nov 8, 2019 | brand strategy, customer engagement, customer experience management, digital marketing, Emerging Technologies, generational marketing, personalisation, Publicis.Sapient
Convenience, personalisation, and experience will be the key brand differentiators as a new generation of consumer enters the picture.
by Nadia Cameron | Nov 7, 2019 | artificial intelligence (AI), Emerging Technologies, ethics, ethics of AI, Flamingo Ai, Telstra
Several Australian businesses including NAB, Commonwealth Bank, Telstra and Microsoft are trialling a series of eight principles aimed at driving more ethical use of artificial intelligence (AI).
by Vanessa Mitchell | Nov 1, 2019 | artificial intelligence (AI), CeBIT 2019, Emerging Technologies, hanson robotics, robots
In order for ?artificial intelligence (AI)? to effectively engage with humans and keep their attention, they need to look more human-like, David Hanson, founder of Hanson Robotics, said today at CEBIT in Sydney.
