by Brad Howarth | Apr 19, 2022 | artificial intelligence (AI), consumer engagement, dark patterns, digital marketing, Emerging Technologies
For Scott Edington, CEO at San Francisco-based AI startup, Deep Labs, techniques used to steer people away from their better judgement are what he refers to as dark patterns. And they have become something he and his team are keen to protect people from.
by Nadia Cameron | Apr 13, 2022 | artificial intelligence (AI), brand strategy, Data science, data-driven marketing, digital marketing, Emerging Technologies, future technologies, futurist, haptics, marketing strategy, metaverse
There’s a new normal in emerging technology every week, driven by rapid convergence of everything from smart devices to the virtual and physical in the metaverse. It’s ushering in the age of Industry 5.0, an exciting and frightening scenario for marketers.
by Rosalyn Page | Jun 16, 2020 | Amazon, Emerging Technologies, facial recognition, facial recognition software, facial recognition technology, IBM, Microsoft, Rekognition
IBM was the first big tech outfit to announce it is closing down its facial recognition system amid the Black Lives Matter racial discrimination protests in the US and around the world. Since then, Amazon and Microsoft have followed suit, with all three wanting to no...
by Rosalyn Page | Apr 23, 2020 | brand strategy, Emerging Technologies, facial recognition, facial recognition technology, NEC, NEC Australia
As Anzac Day Dawn Services are set to be live streamed for the first time, another technology first has seen facial recognition technology used to identify lost World War 1 Diggers from the Western Front in an Australian War Memorial project with NEC Australia.
by Vanessa Mitchell | Feb 25, 2020 | artificial intelligence (AI), Emerging Technologies, faethm, Fourth Industrial revolution, Internet of Things, kpmg, leadership, machine learning, market research, marketing technology
?There is a concerning lack of readiness for technological change within Australian organisations, according to KPMG Digital Delta.
by Rosalyn Page | Feb 20, 2020 | ad fraud, adtech, Blockchain, digital advertising, Emerging Technologies, IAB, programmatic advertising
The US Super Bowl has become as much about the football and half-time performances as it has about the ads. And this year’s game was notable not just for J Lo and Shakira, but a less visible innovation - blockchain-based digital advertising by Avocados from Mexico.
