by Rosalyn Page | Nov 12, 2020 | account-based marketing, adtech, Blismedia, Cheetah Digital, Demandbase, digital marketing, Emarsys, EverString, marketing technology, martech, Oracle, SAP, Sprinklr
All the latest martech and adtech news this week from ONE, Oracle, Cheetah, Blis, Sprinklr, ZoomInfo, SAP and Demandbase
by Nadia Cameron | Oct 2, 2020 | customer experience management software, customer technologies, Emarsys, Mergers and acquisitions, SAP
SAP has acquired retail marketing automation and personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering.
by Rosalyn Page | Jun 18, 2020 | adtech, Demandbase, digital marketing, Emarsys, Engagio, LiveChat, marketing automation, marketing technology, martech, neustar
All the latest martech and adtech news this week from Demandbase, Full Circle Insights, LiveChat, Neustar, Ocient, Zenloop, Ethyca and Emarsys.
by Nadia Cameron | Apr 30, 2020 | digital marketing, Eco.Modern Essentials, ecommerce, Emarsys, marketing automation, marketing technology, martech, personalisation
Realising customer lifetime value and personalising digital engagement to accelerate growth is one step closer to reality for Australian wellness brand, ECO. Modern Essentials, as it deploys a new marketing platform.
by Vanessa Mitchell | Dec 11, 2019 | adobe, Customer Experience, digital marketing, Emarsys, marketing strategy, marketing technology, omnichannel, omnichannel retailing, personalisation, Total Tools
Total Tools, a professional tool retailer, admits it was a little behind the eight ball when it come to marketing. But since overhauling strategy over the last two years, the company has caught up to the tune of a 1100 per cent growth in online.
by Vanessa Mitchell | Oct 10, 2019 | adtech, Campaign Monitor, Criteo, Demandbase, digital marketing, Emarsys, Engagio, Facebook, martech, miq, Mood Media, Oracle, Outbrain, Taboola
All the latest martech and adtech news this week from Oracle, Mood Media, Criteo, Emarsys, MiQ, Engagio, Oracle, Demandbase, Taboola, Outbrain, Campaign Monitor, Wrike and Purple Square.
