by Nadia Cameron | May 2, 2022 | customer engagement, digital marketing, Emarsys, marketing technology, martech, omnichannel retailing, personalisation, retail
Push notifications and building out nuanced journeys and segments and getting a full picture of global customer are now in the sights of Australian fashion brand, Dissh, after taking the plunge and purchasing a new martech platform.
by Brad Howarth | Apr 6, 2022 | digital marketing, Email Marketing, Emarsys, omnichannel retailing, retail
Since its inception almost 40 years ago, national franchised bedding retailer, Forty Winks, has prided itself on providing exceptional in-store customer service.
by Nadia Cameron | Aug 6, 2021 | data-driven marketing, digital marketing, Emarsys, marketing technology, omnichannel marketing, personalisation, retailing
More than 30 per cent uplift in revenue off email marketing, customer lifetime value improvements and omnichannel campaigns are a few of the early wins for Australian activewear and gym apparel brand, Ryderwear, after overhauling its customer and marketing technology...
by Nadia Cameron | May 25, 2021 | Acoustic, acquia, adobe, Cheetah Digital, digital marketing, Emarsys, Gartner, Marketing Cloud, marketing technology, martech, Oracle, Pegasystems, salesforce, SAP, sas
Gartner has released its 2021 annual Magic Quadrant for enterprise marketing cloud offerings, highlighting Salesforce, Adobe, Oracle, SAS, Acoustic and SAP as leaders in this marketing technology field.
by Rosalyn Page | Nov 12, 2020 | account-based marketing, adtech, Blismedia, Cheetah Digital, Demandbase, digital marketing, Emarsys, EverString, marketing technology, martech, Oracle, SAP, Sprinklr
All the latest martech and adtech news this week from ONE, Oracle, Cheetah, Blis, Sprinklr, ZoomInfo, SAP and Demandbase
by Nadia Cameron | Oct 2, 2020 | customer experience management software, customer technologies, Emarsys, Mergers and acquisitions, SAP
SAP has acquired retail marketing automation and personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering.
