by Nadia Cameron | Aug 6, 2021 | data-driven marketing, digital marketing, Emarsys, marketing technology, omnichannel marketing, personalisation, retailing
More than 30 per cent uplift in revenue off email marketing, customer lifetime value improvements and omnichannel campaigns are a few of the early wins for Australian activewear and gym apparel brand, Ryderwear, after overhauling its customer and marketing technology...
by Nadia Cameron | May 25, 2021 | Acoustic, acquia, adobe, Cheetah Digital, digital marketing, Emarsys, Gartner, Marketing Cloud, marketing technology, martech, Oracle, Pegasystems, salesforce, SAP, sas
Gartner has released its 2021 annual Magic Quadrant for enterprise marketing cloud offerings, highlighting Salesforce, Adobe, Oracle, SAS, Acoustic and SAP as leaders in this marketing technology field.
by Rosalyn Page | Nov 12, 2020 | account-based marketing, adtech, Blismedia, Cheetah Digital, Demandbase, digital marketing, Emarsys, EverString, marketing technology, martech, Oracle, SAP, Sprinklr
All the latest martech and adtech news this week from ONE, Oracle, Cheetah, Blis, Sprinklr, ZoomInfo, SAP and Demandbase
by Nadia Cameron | Oct 2, 2020 | customer experience management software, customer technologies, Emarsys, Mergers and acquisitions, SAP
SAP has acquired retail marketing automation and personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering.
by Rosalyn Page | Jun 18, 2020 | adtech, Demandbase, digital marketing, Emarsys, Engagio, LiveChat, marketing automation, marketing technology, martech, neustar
All the latest martech and adtech news this week from Demandbase, Full Circle Insights, LiveChat, Neustar, Ocient, Zenloop, Ethyca and Emarsys.
by Nadia Cameron | Apr 30, 2020 | digital marketing, Eco.Modern Essentials, ecommerce, Emarsys, marketing automation, marketing technology, martech, personalisation
Realising customer lifetime value and personalising digital engagement to accelerate growth is one step closer to reality for Australian wellness brand, ECO. Modern Essentials, as it deploys a new marketing platform.
