by Nadia Cameron | May 26, 2022 | betfair, customer engagement, data-driven marketing, digital marketing, dynamic content, Email Marketing, Movable Ink, wagering
Next-best bet recommendations, real-time updates on the next race markets and personalised performance scores are just some of the ways Betfair is harnessing dynamic content in its email marketing efforts.
by Nadia Cameron | Apr 28, 2022 | Acoustic, digital marketing, Email Marketing, fintech, marketing automation, marketing technology, martech, personalisation
Understanding what’s driving customer engagement and rapid-fire website innovation are a couple of the benefits Aussie fintech, Help Pay, is gleaning from early investment into a digital marketing platform.
by Brad Howarth | Apr 6, 2022 | digital marketing, Email Marketing, Emarsys, omnichannel retailing, retail
Since its inception almost 40 years ago, national franchised bedding retailer, Forty Winks, has prided itself on providing exceptional in-store customer service.
by Nadia Cameron | Mar 30, 2022 | customer loyalty programs, digital marketing, dotdigital, Email Marketing, marketing automation, retail, segmentation, shopify
How much more can a brand be to its customers? That was the question Australian costume and party accessories retailer, CostumeBox, was asking internally as it set out to revamp its marketing strategy and re-engagement efforts.
by Christine Powis | Oct 14, 2021 | ActiveCampaign, digital marketing, Email Marketing, marketing automation
When Covid first hit, essential business services and products company, Bunzl, knew its need to elevate email marketing with up-to-date personalised messaging had suddenly become urgent.
by Christine Powis | Oct 7, 2021 | digital marketing, dotdigital, Email Marketing, marketing platforms, retail
A dust storm in 2009 at Bondi markets convinced fashion stallholder, Sandradee Makejev, to go digital.
