by Nadia Cameron | Nov 19, 2020 | customer engagement, digital marketing, dotdigital, Email Marketing, segmentation
Beauty subscription box provider, Bellabox, has seen its email marketing revenue increase by 156 per cent in the past 12 months after successfully transforming its digital marketing approach.
by Brad Howarth | Nov 2, 2020 | AFL, digital marketing, Email Marketing
The COVID-19 crisis had a devastating impact on numerous sporting codes in 2020, forcing cancellations and scheduling changes around the world. One of the legacies for the Australian Football League will be a greater focus on use of digital media to connect directly...
by Nadia Cameron | Sep 3, 2020 | customer engagement, digital marketing, Email Marketing, HubSpot, marketing technology, messagemedia, push notifications, SMS messaging
Vinomofo has seen a five-fold increase in re-engaged customers and chalked up record-high customer satisfaction scores off the back of efforts to integrate channel communications and create a 360-degree customer view.
by Brad Howarth | Jul 8, 2020 | COVID-19, digital marketing, dotdigital, Email Marketing, Lyre's Spirit Co, marketing strategy
When Carl Hartmann and Mark Livings set out to build Lyre’s Spirit Co, they were looking to create a product and brand that would provide a palatable and socially acceptable alternative to alcoholic spirit-based beverages. Little did they know, the COVID-19 crisis was...
by Rosalyn Page | May 13, 2020 | digital marketing, Email Marketing, Forrester Research, marketing technology, martech
The 13 most significant email marketing providers have been identified by the Forrester Wave: Email Marketing Service Providers Q2 2020 report. It nominates Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, Dotdigital, Epsilon, Exponea, Iterable, Oracle,...
by Nadia Cameron | Apr 8, 2020 | customer loyalty programs, digital marketing, Email Marketing, Vitamix
Blender manufacturer, Vitamix, has acquired more than 80,000 customer loyalty program members triggering over 18,000 member purchases after making a concerted effort to embrace relationship marketing.
