by Rosalyn Page | May 13, 2020 | digital marketing, Email Marketing, Forrester Research, marketing technology, martech
The 13 most significant email marketing providers have been identified by the Forrester Wave: Email Marketing Service Providers Q2 2020 report. It nominates Acoustic, Adobe, Bluecore, Braze, Cheetah Digital, Cordial, Dotdigital, Epsilon, Exponea, Iterable, Oracle,...
by Nadia Cameron | Apr 8, 2020 | customer loyalty programs, digital marketing, Email Marketing, Vitamix
Blender manufacturer, Vitamix, has acquired more than 80,000 customer loyalty program members triggering over 18,000 member purchases after making a concerted effort to embrace relationship marketing.
by Vanessa Mitchell | Feb 12, 2020 | A/B testing, Campaign Monitor, digital marketing, Email Marketing, marketing automation, segmentation
Email continues to be a marketing staple in Australia, with open rates remaining high, according to a new report.
by Rosalyn Page | Jan 20, 2020 | customer engagement, customer engagement platform, data-driven marketing, digital marketing, dotdigital, Email Marketing, marketing automation
Mr. Beer has been around since the late 1990s, offering home brewing kits in the US and globally thanks to the reach of ecommerce. Yet with a growing customer database, the company was facing two problems: Lack of a strong automated email engagement program, and a...
by Nadia Cameron | Dec 13, 2019 | data-driven marketing, digital marketing, Email Marketing, Luxury Escapes, marketing technology, personalisation, salesforce, Salesforce.com
If there’s one lesson Luxury Escape’s chief customer officer, Jason Shugg, has learnt through the process of overhauling marketing, sales and service technology, it’s the importance of communication.
by Nadia Cameron | Dec 9, 2019 | data-driven marketing, digital marketing, dotdigital, Email Marketing, omnichannel retailing, Sheike
Automated campaigns that didn’t exist 12 months ago have generated 16 per cent of a total 37 per cent digital marketing revenue growth for the team at Sheike in the past year.
