by Len Shneyder | Jan 4, 2019 | Channel: Email Marketing, Email Marketing, Email Marketing Column
Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam. The post Email trustworthiness: Here’s how to avoid looking like spam appeared first on Marketing Land. Please...
by Sponsored Content: Provided By IBM With Insider Studios | Dec 10, 2018 | Channel: CMO Zone, Content Marketing, Conversion Rate Optimization, Email Marketing, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, Real Time Marketing, Sponsored Content
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping...
by Len Shneyder | Dec 4, 2018 | Channel: Email Marketing, Email Marketing, Email Marketing Column
Part 1 of this email marketing series looks at how far we've come with email from the days of ARPANET to the creation of a webmail client. The post Email’s humble beginnings and the birth of tracking pixels appeared first on Marketing Land. Please visit Marketing Land...
by Amy Gesenhues | Nov 30, 2018 | Channel: Social Media Marketing, Email Marketing, LinkedIn, Social Media Marketing
A new privacy setting allows users to keep their email address from being downloaded. The post LinkedIn’s new privacy setting prohibits marketers from exporting emails appeared first on Marketing Land. Please visit Marketing Land for the full...
by Kyle Henderick | Nov 15, 2018 | Channel: Email Marketing, Email Marketing, Email Marketing Column
Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content accordingly. The post Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers appeared first on Marketing...
by Kyle Henderick | Nov 9, 2018 | Channel: Email Marketing, Email Marketing, Email Marketing Column
To give your email marketing program a competitive edge, leverage timing, location and behavior to provide relevancy for customers. The post Step up your email personalization game appeared first on Marketing Land. Please visit Marketing Land for the full...
