by Kyle Henderick | Nov 9, 2018 | Channel: Email Marketing, Email Marketing, Email Marketing Column
To give your email marketing program a competitive edge, leverage timing, location and behavior to provide relevancy for customers. The post Step up your email personalization game appeared first on Marketing Land. Please visit Marketing Land for the full...
by Len Shneyder | Nov 2, 2018 | Channel: Email Marketing, Content & Writing, Email Marketing, Email Marketing Column
The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue. The post How to make your emails shine bright during ‘Gray November’ appeared first on Marketing Land. Please visit Marketing Land for the...
by Robin Kurzer | Oct 17, 2018 | A-From MTT, Channel: Martech: Management, Email Marketing
The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for years. The post Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform appeared first on...
by Len Shneyder | Oct 10, 2018 | Channel: Email Marketing, Content & Writing, Email Marketing, Email Marketing Column
Here's how to craft a subject line that gets your email opened and, even better, opens your customer's mind to engagement. The post Why nothing matters more than your email’s subject line appeared first on Marketing Land. Please visit Marketing Land for the full...
by Kyle Henderick | Sep 26, 2018 | Channel: Email Marketing, E-Commerce, Email Marketing, Email Marketing Column
With half of all email-driven orders originating on smartphones, it's important to make it easy to engage on mobile. Here's a look at how you can boost average order values on mobile devices. The post Have retail email marketers finally reached the mobile tipping...
by Amy Gesenhues | Sep 21, 2018 | A-From MTT, Channel: CMO Zone, Content Marketing, Email Marketing, Internet Marketing Industry, Internet Marketing Industry: Acquisitions, marketing automation, Marketing Tools
After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday. The post Adobe to acquire Marketo for $4.75 billion appeared first on Marketing Land. Please visit Marketing Land for the full...
