by Henry Powderly | Mar 9, 2019 | Channel: Email Marketing, Content Marketing, Email Marketing
Sure, it's the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other topic verticals this week. The post Here’s what email marketers can learn from Morning Brew’s expansion appeared first on...
by Henry Powderly | Mar 9, 2019 | Channel: Email Marketing, Content Marketing, Email Marketing
Sure, it's the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other topic verticals this week. The post Here’s what email marketers can learn from Morning Brew’s expansion appeared first on...
by Sponsored Content: IBM Watson Marketing | Feb 19, 2019 | Augmented & Virtual Reality, Channel: Analytics & Conversion, Channel: Martech: Analytics & Data, Conversion Rate Optimization, E-Commerce, Email Marketing, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools: Analytics, Sponsored Content
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more likely to buy from brands – both in-store and online – when offers are personalized. And it’s not just your brand...
by Amy Gesenhues | Jan 25, 2019 | A-From MTT, Channel: Martech: Analytics & Data, Email Marketing, marketing automation, Marketing Tools, Marketing Tools: Analytics, Mobile Marketing, Social Media Marketing
Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by Datorama. The post Salesforce Marketing Cloud launches new analytics tools powered by Datorama appeared first on Marketing Land. Please visit Marketing...
by Len Shneyder | Jan 4, 2019 | Channel: Email Marketing, Email Marketing, Email Marketing Column
Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam. The post Email trustworthiness: Here’s how to avoid looking like spam appeared first on Marketing Land. Please...
by Sponsored Content: Provided By IBM With Insider Studios | Dec 10, 2018 | Channel: CMO Zone, Content Marketing, Conversion Rate Optimization, Email Marketing, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, Real Time Marketing, Sponsored Content
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping...
