by Nadia Cameron | Feb 16, 2021 | Campaign Monitor, digital marketing, Email Marketing, market research
Australian email open and clickthrough rates are tracking higher than the global average but local consumers are quicker to unsubscribe, a new report has found.
by Nadia Cameron | Jan 12, 2021 | chief digital officer, customer communications, digital marketing, digital strategy, dotdigital, Email Marketing, Magento, marketing automation, personalisation
Double-digit increases in ROI for every dollar spent on email, higher frequency spending customers and hefty database signups are the kinds of marketing and digital tech investment returns that speak for themselves. But it’s also the ability to lift that human...
by Nadia Cameron | Nov 19, 2020 | customer engagement, digital marketing, dotdigital, Email Marketing, segmentation
Beauty subscription box provider, Bellabox, has seen its email marketing revenue increase by 156 per cent in the past 12 months after successfully transforming its digital marketing approach.
by Brad Howarth | Nov 2, 2020 | AFL, digital marketing, Email Marketing
The COVID-19 crisis had a devastating impact on numerous sporting codes in 2020, forcing cancellations and scheduling changes around the world. One of the legacies for the Australian Football League will be a greater focus on use of digital media to connect directly...
by Nadia Cameron | Sep 3, 2020 | customer engagement, digital marketing, Email Marketing, HubSpot, marketing technology, messagemedia, push notifications, SMS messaging
Vinomofo has seen a five-fold increase in re-engaged customers and chalked up record-high customer satisfaction scores off the back of efforts to integrate channel communications and create a 360-degree customer view.
by Brad Howarth | Jul 8, 2020 | COVID-19, digital marketing, dotdigital, Email Marketing, Lyre's Spirit Co, marketing strategy
When Carl Hartmann and Mark Livings set out to build Lyre’s Spirit Co, they were looking to create a product and brand that would provide a palatable and socially acceptable alternative to alcoholic spirit-based beverages. Little did they know, the COVID-19 crisis was...
