by Rosalyn Page | Jul 31, 2019 | customer engagement, digital marketing, ecommerce, Email Marketing, Magento, marketing automation, marketing technology, personalisation
VetShopMax is one of many brands increasingly looking to shift away from ineffective ‘batch and blast’ email campaigns. And thanks to a more personalised approach, it's now chalking up double-digit revenue growth.
by Nadia Cameron | Jun 14, 2019 | Campaign Monitor, CM Group, digital marketing, Email Marketing, Emma Email Marketing, marketing automation, marketing technology, martech, Sailthru
Marketers can expect to see Campaign Monitor complete another meaningful acquisition by the end of the year as parent company, CM Group, looks to accelerate growth across its family of martech offerings.
by Brad Howarth | Apr 29, 2019 | Accolade Wines, digital marketing, dotdigital, Email Marketing, marketing technology
With the global wine market softening and competition growing, wine producers and retailers are having to work harder to maintain their customer bases. For Accolade Wines, that has meant getting much smarter about how it communicates.
by Nadia Cameron | Apr 4, 2019 | CMO role, data-driven marketing, digital marketing, Email Marketing, Jetstar, marketing leadership, marketing technology, Oracle, personalisation
Putting customer requirements first, recognising digital is not just an exercise in mathematics and ensuring better project check-ins are just a few lessons Jetstar’s CMO has taken away from a digital marketing transformation.
by Ginny Marvin | Mar 29, 2019 | A-Post to MarTech Today, Channel: Email Marketing, Email Marketing, Google: Gmail
Doodle has been experimenting with AMP-enabled dynamic email for months. Here are 6 tips to getting it right. The post Early AMP for Email lessons: Apple Mail workaround; Approach it like an app appeared first on Marketing Land. Please visit Marketing Land for the...
by George Nguyen | Mar 28, 2019 | Channel: Email Marketing, Email Marketing, How To Guides: Email Marketing
Best practices for email unsubscribes to keep you out of spam folders, provide valuable insights and deliver more profitable campaigns. The post Opting out: A guide to letting go of email subscribers the right way appeared first on Marketing Land. Please visit...
