The incumbent on the account is Edelman and it is understood that Edelman will continue to handle PR duties in Australia following the appointment.
Matt Collette has moved from Ogilvy Singapore where he was executive group director social and content studio to join PR agency Edelman Asia Pacific as vice chair of digital. Collette had joined Ogilvy in September 2018, after a seven year long stint with Zeno, a...
Calendrier will be responsible for accelerating Edelman’s reputation consulting services across the region, with a focus on Japan, Korea, China, Hong Kong, and Taiwan.
Lazada currently works with Edelman in Southeast Asia.
Meanwhile, Microsoft also named Marina Levina director of communications in the Asia region.
Though 67% agreed that a good reputation may get them to initially try a product, unless they come to trust the company behind the product, they will soon stop buying it.