by Nadia Cameron | Feb 19, 2021 | consumer engagement, COVID-19, Edelman, market research, Trust
Trust is at an all-time high across Australia’s government, media and corporate institutions according to the latest Edelman Barometer Index - even as the trust-inequality gap remains significantly larger here than globally.
by Nadia Cameron | Feb 20, 2020 | Consumer Confidence, Edelman, market research, Trust
Australia has the highest trust inequality in the world, with local consumers lacking faith in everything from government to business, media and NGOs.
by Rick Boost | Feb 19, 2020 | Agencies, appointment, Edelman, Mark Wang, Melinda Po, PR, promotion
Mark Wang has been made Edelman's CEO for China, and Melinda Po its China chief growth officer. They currently lead the Beijing and Shanghai offices respectively.
by Farzanah Farveen | Jan 29, 2020 | Agencies, Baxter Jolly, Darren Burns, Edelman, Tyler Kim, Weber Shandwick
He will also retain his current roles of managing director, North Asia (excluding China) and head of crisis communications, Asia Pacific.
by Grace Ong | Jan 21, 2020 | 2020, brand democracy, Branding, Business, consumer, digital, Edelman, Government, NGOs, Online Marketing, Trust Barometer
The study finds that all four institutions (government, business, media, NGOs) are seen as unfair, with majority thinking that they serve the interests of only the few.
by Janice Tan | Dec 19, 2019 | Agencies, Edelman, IN.FOM, Microsoft, Samsung
The incumbent on the account is Edelman and it is understood that Edelman will continue to handle PR duties in Australia following the appointment.
