by Nadia Cameron | Jun 10, 2020 | digital marketing, ecommerce, marketing campaigns, omnichannel retailing, Procter & Gamble, Shopee
An experiential campaign created for Procter & Gamble in ecommerce is about bringing the physical shopping experience for relatable goods to the digital realm and a reflection of how consumers are seeking fresh engagement in new channels, the brand’s regional...
by Nadia Cameron | Jun 1, 2020 | chief digital officer, customer engagement, digital marketing, digital strategy, ecommerce, IGA, Metcash, omnichannel retailing
The launch of IGA’s online grocery delivery service is a lesson in developing minimum viable product that responds quickly to the needs of customers during a rapidly evolving crisis, its shopper engagement leader says.
by Rosalyn Page | May 26, 2020 | Amazon, ecommerce, market research, retail, retailing, Search engine marketing
Across all countries, just over half of consumers are using Amazon and search engines as their starting point for inspiration, according to the Future Shopper 2020 report.
by Nadia Cameron | May 25, 2020 | brand strategy, chief digital officer, ecommerce, marketing strategy, Max Brenner, mobile apps
An online shop, mobile app, fresh take on customer loyalty and new product ranging are just some of the steps Max Brenner’s local marketing chief says it’s taking to prepare the once-embattled brand as Australia recovers from COVID-19.
by Nadia Cameron | Apr 30, 2020 | digital marketing, Eco.Modern Essentials, ecommerce, Emarsys, marketing automation, marketing technology, martech, personalisation
Realising customer lifetime value and personalising digital engagement to accelerate growth is one step closer to reality for Australian wellness brand, ECO. Modern Essentials, as it deploys a new marketing platform.
by Nadia Cameron | Apr 22, 2020 | brand strategy, Brisbane Airport Corporation, COVID-19, ecommerce, innovation, marketing strategy, Shippit
An ecommerce marketplace isn’t the first thing you’d expect an airport to create in a time of COVID-19 crisis. But that’s exactly what Brisbane Airport has done in 16 days in order to support its retail tenants and end customers.
