by Nadia Cameron | Jan 7, 2021 | CMO careers, CMO to CEO, ecommerce, marketing careers, Searchspring
JCurve’s former chief marketing officer has joined ecommerce site search vendor, Searchspring, as its new head of Asia-Pacific.
by Nadia Cameron | Dec 21, 2020 | australia post, ecommerce, GroupM, market research, omnichannel retailing, salesforce
Ecommerce has gone from strength to strength across Australia off the back of the COVID-19 global pandemic and rapidly accelerated digitisation in 2020, several new reports highlight.
by Nadia Cameron | Dec 11, 2020 | Blackmores Group, chief digital officer, ecommerce, experimentation, marketing technology, Optimizely, test-and-learn
Blackmores has brought on a new testing and optimisation platform to help fuel growth across its ecommerce offering.
by Rosalyn Page | Nov 26, 2020 | COVID-19, digital marketing, digital strategy, ecommerce, market research, salesforce, Salesforce Australia
Customer migration driven by the COVID-19 crisis might be here to stay for many businesses across Australia and New Zealand, according to the latest Salesforce State of the Connected Customer report.
by Rosalyn Page | Nov 10, 2020 | Adyen, COVID-19, ecommerce, market research, omnichannel retailing
Consumer shopping habits formed in lockdown are here to stay, according to Opinium Research, which was commissioned by payments platform Adyen. While COVID-19 has been a huge catalyst for change, it’s also solidified our preference for certain activities, including...
by Rosalyn Page | Nov 5, 2020 | COVID-19, digital advertising, digital marketing, ecommerce, Social Media, Social Media Marketing
The average time spent on social media has grown by 30 per cent during the COVID-19 crisis, according to an L&A Social census.This increase in social media usage, coupled with the shift towards ecommerce, has created a commercial imperative for brands and businesses...
