Winning over the millennial generation of consumers and taking advantage of rapid digital take-up has led iconic 90-year-old Australian brand, Dri-Glo, to take its first steps into direct-to-consumer commerce.
Little Birdie, a new homepage for online shopping, has appointed ex-Uber marketer, David Jennings, as its CMO and Kogan.com’s former deputy CFO Joanne Smith as CFO.
Three months after doubling conversions through a new ecommerce, ordering system and website overhaul, BBQ Galore is looking to cook up even bigger sales with the debut of its third-party marketplace strategy.
Exponential growth in ecommerce drove Australia Post to record group revenue of $8.27 billion, up 10.3 per cent for the financial year. And the online driver was echoed in year-end reports from retailers, Coles and Woolworths.
Building direct engagement with customers while bolstering brand discovery and sales through a two-pronged marketplace approach is the aim of the game for HMD Australia after a rapid-fire technology investment.
?Personalisation at scale and across each moment of the customer’s journey is a step closer for the team at Australian lifestyle brand, The Upside, after investing in its direct-to-consumer and data technology capabilities.