by Nadia Cameron | May 20, 2022 | Australian Retailer’s Association (ARA), customer engagement, customer loyalty, customer loyalty programs, ecommerce, omnichannel retail, personalisation, retail, salesforce, social commerce
More than four in 10 customers have switched brands over the past year as they sought out better customer service, a new report has found.
by Nadia Cameron | May 4, 2022 | DIY, ecommerce, homeware, retailing
ASX-listed online retailer, Temple & Webster, has debuted a new online destination targeting the DIY renovation and home improvements market.
by Nadia Cameron | Apr 28, 2022 | Australian Competition and Consumer Commission (ACCC), digital advertising, digital platforms inquiry, ecommerce, marketplaces, retail
A fresh report from the Australian Competition and Consumer Commission (ACCC) into online retail marketplaces has raised a number of concerns around their consumer data collection, recommendation and service practices.
by Nadia Cameron | Apr 5, 2022 | apparel, digital strategy, direct-to-consumer, ecommerce, Mambo, retail, retailing
A premium version of Mambo harking back to the iconic brand’s artistic and cultural grassroots and aimed at fans new and old is the second direct-to-consumer offering from Australian family-owned business, Caprice.
by Nadia Cameron | Mar 25, 2022 | 7-Eleven, Adore Beauty, ecommerce, merchandising, Partnerships
7-Eleven and Adore Beauty have struck an unlikely partnership, joining forces to create and sell a new branded coffee body scrub.
by Nadia Cameron | Mar 22, 2022 | adobe, data-driven marketing, digital marketing, ecommerce, experimentation, personalisation, Personalization, retail, test-and-learn
During the recent Adobe Summit, personalisation strategy leaders from two dominant global retailers – M&S and Victoria’s Secret – shared key steps they’d taken to build out respective personalisation strategies, from measurement frameworks and initial business cases...
