by Rosalyn Page | Dec 2, 2021 | brand strategy, ecommerce, marketing strategy, omnichannel retailing, rebrand, retail
Like many existing brands, Fight Gear Direct had reached a certain level that required shifting the focus from growing sales to sustaining sales. Yet a lack of focus in innovation across product categories or marketing and no real desire to continue growing an...
by Brad Howarth | Nov 25, 2021 | brand strategy, ecommerce, In-app, marketing strategy, retailing
With Australia poised to report its biggest online shopping event on record, one ecommerce startup is hoping its recent brand launch will help it snare a significant chunk of that business.
by Nadia Cameron | Nov 23, 2021 | digital advertising, digital marketing, ecommerce, market research, omnichannel retailing, social commerce, Social Media Marketing
Seven in 10 Australian consumers are likely to buy through social media channels, with livestreams and conversation commerce proving strong prompters for purchase, a new report indicates.
by Nadia Cameron | Nov 22, 2021 | consumer engagement, ecommerce, market research, Monash University, omnichannel retailing, retail
There’s no doubt Australians have been increasingly buying online during the pandemic. But new research from Monash University suggests it’s the traditional physical retailer that gained the biggest benefits.
by Nadia Cameron | Nov 18, 2021 | digital strategy, ecommerce, Financial Services, mobile apps, Mobile Marketing, Publicis.Sapient, PwC
The Commonwealth Bank’s decision to integrate retail offers into its mobile banking app signals the arrival of the ‘super app’ play to Australia’s financial services market and a new generation of integrated consumer experiences, industry experts agree.
by Nadia Cameron | Nov 17, 2021 | chief digital officer, customer engagement, customer experience management, ecommerce, omnichannel retailing
Shifting from product availability to perfect order metrics is just one of the ways Coles has improved its customer emphasis internally and as a consequence of rapid digitisation during the pandemic.
