by Nadia Cameron | Oct 26, 2020 | adobe, chief digital officer, digital strategy, ecommerce, omnichannel retailing
It’s a problem many brands have been working for years to solve: Growing interest in digital engagement and commerce and a need for greater capability to meet it. But in Farmlands New Zealand’s case, the timeframe for a response was shortened to just three weeks after...
by Nadia Cameron | Oct 12, 2020 | COVID-19, digital marketing, ecommerce, Gartner, market research, omnichannel retailing
Contactless payments, 2D and 3D visualisations allowing consumers to better experience products they want to order, B2B consumerisation and live and experience-led commerce are here to stay post-COVID crisis, a new report claims.
by Rosalyn Page | Oct 7, 2020 | digital marketing, ecommerce, experimentation, marketing technology, martech, Optimizely, The Iconic
The Iconic has chosen Optimizely as its experimentation platform to help ensure its customer engagement and conversion testing is as impactful as possible while avoiding site performance issues.
by Nadia Cameron | Sep 18, 2020 | chief digital officer, COVID-19, digital strategy, ecommerce, omnichannel retailing, retailing
There’s no doubt COVID-19 has accelerated the shift to digital channels and transactions for Australian retailers. Here, Cue Clothing’s CIO, Shane Lenton, shares how the iconic Australian fashion brand adapted to the new normal of retail presented by the pandemic, the...
by Rosalyn Page | Sep 3, 2020 | COVID-19, digital marketing, digital strategy, ecommerce, omnichannel retailing, retailing, shopify
Needing to revamp its online presence, high-end fashion house Aje tapped Shopify to improve its online metrics, which came at just the right time for the sudden reliance on ecommerce with the Coronavirus pandemic.
by Brad Howarth | Aug 25, 2020 | COVID-19, digital marketing, digital strategy, ecommerce, marketing strategy, Pronto Software, Social Media Marketing
For Australian linen and homewares brand, Lorraine Lea, decline had set in long before the COVID-19 crisis hit.
