by Rosalyn Page | Oct 6, 2020 | Coles Group, COVID-19, diversity, marketing campaigns
Coles has launched its new brand positioning celebrating the Australian way of life centering around food and gatherings of friends and family. The new campaign ‘Value the Australian Way’ celebrates the role Coles plays in feeding Australians and champions it at the...
by Rosalyn Page | Jun 30, 2020 | brand strategy, CMO role, consumer engagement, consumer trend, coronavirus, COVID-19, diversity, marketing leadership, marketing strategy
At the Cannes Lion Live 2020 event last week, a group ofmarketing leaders spoke about their experience leading the marketing mission for their organisations through this time of coronavirus crisis
by Vanessa Mitchell | Mar 5, 2020 | Big Red Group, CMO role, diversity, International Women's Day, Kellogg's, marketing careers, Online Marketing, Purple Giraffe, UM Australia, Vanguard
It’s International Women’s Day today and to celebrate women, CMO decided to ask some successful women their thoughts around gender parity and keys to their respective successes.
by Vanessa Mitchell | Mar 5, 2020 | Big Red Group, CMO role, diversity, International Women's Day, Kellogg's, marketing careers, Online Marketing, Purple Giraffe, UM Australia, Vanguard
It’s International Women’s Day today and to celebrate women, CMO decided to ask some successful women their thoughts around gender parity and keys to their respective successes.
by Rosalyn Page | Nov 28, 2019 | diversity, marketing campaigns, marketing strategy, multiculturalism
The recently launched Tourism Australia 'Philausophy' campaign attracted its fair share of criticism, with many arguing the word play for international audiences, particularly in non-English speaking countries, will be confusing.
by Rosalyn Page | Nov 20, 2019 | Authenticity, diversity, food for thought, Kellogg Company, marketing strategy, Seafolly
In our latest series on leading issues in and around customer experience, we ask two brand marketing leaders and an industry expert to share their thoughts on the ways to ensure authentic, diverse marketing?.
