by Nadia Cameron | Mar 31, 2021 | brand strategy, diversity, ecommerce, inclusion, marketing strategy, retailing
Shining a light on diversity issues existing across the beauty industry is vital if the sector is to truly find a solution where all consumers feel included, says Adore Beauty’s strategy and campaign leader.
by Seb Joseph | Mar 22, 2021 | diversity, Online Marketing
TikTok’s efforts to win over Black creators remain a work in progress, months after the short-form video app apologized over its prior actions, Black creators told Digiday. Critics of the platform said TikTok failed to pay certain creators for creating content for the...
by Sara Jerde | Mar 17, 2021 | diversity, Media
To attract more media dollars at scale to minority-owned and operated publishers, Havas Media Group used its international network to create a social equity marketplace. The marketplace, which went to market in the U.S. in July last year, quickly garnered support from...
by Rosalyn Page | Mar 8, 2021 | diversity, equality, International Women's Day, marketing campaigns, women in the workforce
UN Women Australia has launched a new campaign, ‘When Will She’ll Be Right?’, which focuses on gender inequality in Australia and the UN’s goal of achieving equality for women globally by 2030.
by Rosalyn Page | Mar 4, 2021 | CMO to CEO, Coles Group, COVID-19, diversity, HubSpot, International Women's Day, leadership, LinkedIn, Mcdonald's, oOH!media, Oracle, RMIT University, salesforce, Seven West Media Group, Westpac
International Women’s Day 2021 highlights how the COVID-19 pandemic unequally affected women, from losing jobs to having a greater care burden. CMO examines some of the measures organisations are taking to help redress that imbalance.
by Rosalyn Page | Oct 6, 2020 | Coles Group, COVID-19, diversity, marketing campaigns
Coles has launched its new brand positioning celebrating the Australian way of life centering around food and gatherings of friends and family. The new campaign ‘Value the Australian Way’ celebrates the role Coles plays in feeding Australians and champions it at the...
