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Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’

The trade group denies that real-time bidding is incompatible with GDPR. The post Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’ appeared first on Marketing Land. Please visit Marketing Land for the full...

Digital ad spending to top traditional for first time

Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8 percent The post Digital ad spending to top traditional for first time appeared first on Marketing Land. Please visit Marketing Land for the full...

Oracle discovers another major fraud operation affecting Android users and mobile advertisers

The DrainerBot code appears to have been distributed via an infected SDK integrated into hundreds of popular Android apps and games. The post Oracle discovers another major fraud operation affecting Android users and mobile advertisers appeared first on Marketing...

Agencies, brands see big potential for OTT, cross-device measurement in 2019

IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. The post Agencies, brands see big potential for OTT, cross-device measurement in 2019 appeared first on Marketing Land. Please visit...