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AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads

The fullscreen ad format is now available to all publishers. The post AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads appeared first on Marketing Land. Please visit Marketing Land for the full...

Hooked on a feeling: The forgotten factor in online advertising

We're stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect's mood or mindset. The post Hooked on a feeling: The forgotten factor in online advertising appeared first on Marketing Land. Please...