by IDG Online Staff | Sep 20, 2021 | Display Advertising, Outdoor advertising
For too long, DOOH has been viewed like traditional out of home. Now using real-world data, Neuro-Insight and QMS can change that belief for marketers, advertisers and agencies.
by Nadia Cameron | Feb 23, 2021 | digital advertising, digital marketing, Display Advertising, Interactive Advertising Bureau (IAB) Australia, market research, video advertising
Australia’s digital advertising market experienced a robust comeback during the last quarter of 2020, reporting nearly 30 per cent spend increases compared to Q3 and over 20 per cent growth year-on-year buoyed by significant video advertising spend.
by Ginny Marvin | May 10, 2019 | A-Post to MarTech Today, Channel: Display Advertising, Display Advertising, Google, Google: Display Advertising, Programmatic Advertising & Media Buying
Says it is working with partners and still plans to complete the transition to first price this year. The post Google shares details on how first price auctions in Google Ad Manager will work appeared first on Marketing Land. Please visit Marketing Land for the full...
by Greg Sterling | May 7, 2019 | A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, Display Advertising, Google, Google: Google I/O
New consumer controls over cooking tracking on Chrome may be announced at Google I/O. The post Reported Google browser change could be final death blow to cookies appeared first on Marketing Land. Please visit Marketing Land for the full...
by Taylor Peterson | May 2, 2019 | A-Post to MarTech Today, Channel: Display Advertising, Display Advertising
Report from the Association of National Advertisers and White Ops says safety measures are working to mitigate ad fraud. The post Ad fraud war wages on: More fraud to be stopped than successful in 2019 appeared first on Marketing Land. Please visit Marketing Land for...
by Amy Gesenhues | Apr 25, 2019 | A-From MTT, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, Video
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May 24. The post IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs appeared first on Marketing Land. Please visit...
