by Robin Kurzer | Jun 25, 2018 | A-From MTT, Channel: Martech: Advertising, Display Advertising, Marketing Tools
As it has for more than 100 years, competing tech challenges television to evolve rather than contribute to its demise. The post Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers appeared first on Marketing...
by Robin Kurzer | Jun 25, 2018 | A-From MTT, Channel: Martech: Advertising, Display Advertising, Marketing Tools
As it has for more than 100 years, competing tech challenges television to evolve rather than contribute to its demise. The post Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers appeared first on Marketing...
by Robin Kurzer | Jun 19, 2018 | Channel: Martech: Advertising, Display Advertising, Marketing Tools, Marketing Tools: Social Media, Programmatic Advertising & Media Buying
The call echoes the CPG giant's similar demand for more transparency in programmatic advertising earlier this year. The post Unilever stops working with digital media influencers who buy followers appeared first on Marketing Land. Please visit Marketing Land for the...
by Peter Minnium | Jun 16, 2018 | Channel: Display Advertising, Content & Writing, Display Advertising, Display Advertising Column
A lot has changed in the media world in recent years, but contributor Peter Minnium explains how some aspects of the media experience remain fundamental. The post The five facets of media appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Jun 15, 2018 | A-From SEL, Channel: SEM, Display Advertising, Google, Google: Accounts & Profiles, Google: AdSense, Google: AdWords, Google: Display Advertising, Google: Gmail, Google: Google Play, Google: Legal, Google: Marketing, Google: Partnerships, Google: Privacy, Google: Search, Google: YouTube, Search Marketing
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner websites and apps. The post Google updates ‘Ad Settings’ to allow users to turn off targeting signals appeared first on...
by Amy Gesenhues | Jun 15, 2018 | A-From SEL, Channel: SEM, Display Advertising, Google, Google: Accounts & Profiles, Google: AdSense, Google: AdWords, Google: Display Advertising, Google: Gmail, Google: Google Play, Google: Legal, Google: Marketing, Google: Partnerships, Google: Privacy, Google: Search, Google: YouTube, Search Marketing
Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner websites and apps. The post Google updates ‘Ad Settings’ to allow users to turn off targeting signals appeared first on...
