by Jacob Baadsgaard | Sep 14, 2018 | Channel: Content Marketing, Content Marketing, Content Marketing Column, Display Advertising, How To Guides: Content Marketing
Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create niched marketing campaigns that sell. The post Target acquired: How to define and use your ideal target market appeared...
by Brian Handly | Sep 14, 2018 | Channel: Display Advertising, Display Advertising, Display Advertising Column, Facebook, Native Advertising, Paid search
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says - yes! Here's a sneak peek at how 260 business owners plan to attract shoppers this holiday season. The post Exclusive: Survey shows social media poised to capture holiday ad...
by Andrew Waber | Sep 13, 2018 | Channel: Display Advertising, Display Advertising, Display Advertising Column
What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon. The post 4 lessons learned from 200,000 Amazon beauty, personal care product pages appeared first on...
by Ginny Marvin | Sep 11, 2018 | A-From MTT, AOL, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, Tumblr, Yahoo, Yahoo Gemini
The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly leaving. The post Oath combines its ad tech assets under new Oath Ad Platforms brand appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Sep 6, 2018 | A-Post to MarTech Today, Amazon, Amazon: Amazon Advertising, Channel: Display Advertising, Display Advertising, E-Commerce
So long, acronym soup of AMS, AMG and AAP, as those brands retire in favor of a unified strategy. The post Amazon streamlines ad products under new Amazon Advertising brand appeared first on Marketing Land. Please visit Marketing Land for the full...
by Grace Kaye | Sep 1, 2018 | Channel: Display Advertising, Content & Writing, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying
Maybe you've experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand. The post Here’s why you...
