by Amy Gesenhues | Jan 15, 2019 | Amazon, Amazon: Amazon Advertising, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, Video
The ad-supported platform could give Amazon a stronger foothold in the video advertising landscape. The post Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities appeared first on Marketing Land. Please visit Marketing Land...
by Robin Kurzer | Jan 12, 2019 | A-Post to MarTech Today, Channel: Display Advertising, Display Advertising, Marketing Tools, Retargeting & Remarketing
Everything you need to know about attribution, including its benefits and limitations. The post What is attribution modeling? appeared first on Marketing Land. Please visit Marketing Land for the full...
by Robin Kurzer | Jan 10, 2019 | A-Post to MarTech Today, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying
How viewability expectations are evolving and what that means for marketers. The post Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Jan 10, 2019 | Display Advertising, Display Advertising: Ad Blocking, Google, Google: Chrome, Google: Display Advertising
Sites that don't adhere to the Better Ads Standards could see ads blocked. The post Google Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide starting in July appeared first on Marketing Land. Please visit Marketing Land for the full...
by Robin Kurzer | Jan 9, 2019 | Channel: Social Media Marketing, Display Advertising, Quora, Social Media Marketing, Social Media Marketing: Advertising
Question Retargeting campaigns run across the Quora platform. The post Quora advertisers can now retarget users who looked at specific questions appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Jan 8, 2019 | Channel: Display Advertising, Display Advertising
The company has started testing an advertising opportunity that will allow brands to sponsor the curated playlists "end-to-end." The post Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships appeared first on Marketing Land. Please visit...
