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IAB: Australia’s digital advertising market makes big comeback to grow in 2020

Australia’s digital advertising market experienced a robust comeback during the last quarter of 2020, reporting nearly 30 per cent spend increases compared to Q3 and over 20 per cent growth year-on-year buoyed by significant video advertising spend.

Google shares details on how first price auctions in Google Ad Manager will work

Says it is working with partners and still plans to complete the transition to first price this year. The post Google shares details on how first price auctions in Google Ad Manager will work appeared first on Marketing Land. Please visit Marketing Land for the full...