by Ginny Marvin | May 10, 2019 | A-Post to MarTech Today, Channel: Display Advertising, Display Advertising, Google, Google: Display Advertising, Programmatic Advertising & Media Buying
Says it is working with partners and still plans to complete the transition to first price this year. The post Google shares details on how first price auctions in Google Ad Manager will work appeared first on Marketing Land. Please visit Marketing Land for the full...
by Greg Sterling | May 7, 2019 | A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, Display Advertising, Google, Google: Google I/O
New consumer controls over cooking tracking on Chrome may be announced at Google I/O. The post Reported Google browser change could be final death blow to cookies appeared first on Marketing Land. Please visit Marketing Land for the full...
by Taylor Peterson | May 2, 2019 | A-Post to MarTech Today, Channel: Display Advertising, Display Advertising
Report from the Association of National Advertisers and White Ops says safety measures are working to mitigate ad fraud. The post Ad fraud war wages on: More fraud to be stopped than successful in 2019 appeared first on Marketing Land. Please visit Marketing Land for...
by Amy Gesenhues | Apr 25, 2019 | A-From MTT, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, Video
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May 24. The post IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs appeared first on Marketing Land. Please visit...
by Ginny Marvin | Apr 25, 2019 | A-Post to MarTech Today, Channel: Display Advertising, Display Advertising
Brave Ads are now available on desktop in the U.S., Canada, France, Germany and the U.K. The post Privacy-centric browser Brave launches its twist on display ads appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Apr 13, 2019 | A-From MTT, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Fraud
Now open for public comment, the specs build on ads.txt to give buyers visibility into direct and intermediary sellers of a given bid request. The post IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object appeared first on...
