by Ginny Marvin | Nov 16, 2018 | Channel: Display Advertising, Display Advertising, Search Marketing
If you work at a digital agency, we want to hear from you. The post Help us understand how digital agencies are evolving: Take our survey appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Nov 15, 2018 | Accelerated Mobile Pages, AMP: Accelerated Mobile Pages, Channel: Display Advertising, Display Advertising, Google, Google: AMP - Accelerated Mobile Pages, Google: Display Advertising, Mobile Marketing
The fullscreen ad format is now available to all publishers. The post AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads appeared first on Marketing Land. Please visit Marketing Land for the full...
by Jacqui Wallis | Nov 10, 2018 | Channel: Display Advertising, Content & Writing, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying
We're stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect's mood or mindset. The post Hooked on a feeling: The forgotten factor in online advertising appeared first on Marketing Land. Please...
by Peter Minnium | Nov 3, 2018 | Channel: Display Advertising, Content & Writing, Content Marketing, Display Advertising
Marketers must define the rules that govern the narrative space between brand and consumer. The post It takes a village: Story creation in the digital age appeared first on Marketing Land. Please visit Marketing Land for the full...
by Grace Kaye | Nov 3, 2018 | Channel: Display Advertising, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying
Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here's why. The post Why you should embrace a full-funnel strategy for programmatic display appeared first on Marketing Land. Please visit Marketing Land...
by Laura Collins | Nov 1, 2018 | Channel: Video, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying, Video
Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now. The post Video advertising’s bright future and what you should be doing now appeared first on Marketing Land. Please visit Marketing Land for the full...
