by Tom Costello | Apr 3, 2019 | Channel: Display Advertising, Display Advertising Column
Combining native formats, audience targeting and AI can become an effective tool for achieving conversions with display ads when combined with search campaigns. The post Pump up the power of your display ads appeared first on Marketing Land. Please visit Marketing...
by Amy Gesenhues | Feb 22, 2019 | AOL, Channel: Mobile Marketing, Display Advertising Column, Yahoo, Yahoo: Advertising
Advertisers running Moments campaigns will now have access to Touchpoint ads, a shoppable ad unit, and Playable ads for games. The post Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers appeared first on Marketing Land. Please...
by Brad Bender | Feb 5, 2019 | Channel: Display Advertising, Display Advertising Column
After 15 years of the classic image ad, here are three new ways to drive growth. The post Google Display ads have evolved: What’s next for display? appeared first on Marketing Land. Please visit Marketing Land for the full...
by Peter Minnium | Feb 1, 2019 | Channel: Display Advertising, Content Marketing, Display Advertising Column
Compelling ads are more than a checklist of behavioral triggers. They must engage the audience’s imagination. The post In a world of facts, ideas are king appeared first on Marketing Land. Please visit Marketing Land for the full...
by Peter Minnium | Dec 24, 2018 | Channel: Display Advertising, Content & Writing, Display Advertising, Display Advertising Column
Learn how Coca-Cola developed an effective "partnership" with Santa Claus in a series of holiday ads that stretch through the better part of a century. The post The brand storytelling genius of the Coca-Cola Santa appeared first on Marketing Land. Please visit...
by Andrew Waber | Dec 11, 2018 | Channel: Display Advertising, Display Advertising, Display Advertising Column
Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. The post Product pages are the new packaging: Think beyond lower prices to win online appeared first on Marketing Land. Please visit Marketing Land...
