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Facebook passes key hurdle in MRC viewability reporting audit

The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on its viewability. The post Facebook passes key hurdle in MRC viewability reporting audit appeared first on Marketing Land....

Our wake-up call to improve an industry

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the challenges of our industry and responding with innovation because we believe call-based leads are the truest form of performance...

Google allows advertisers to buy ads.txt authorized-only inventory

Display & Video 360 buyers can opt in to exclude publishers that have not published ads.txt files. The post Google allows advertisers to buy ads.txt authorized-only inventory appeared first on Marketing Land. Please visit Marketing Land for the full...