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IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud

The extension of the ads.txt standard is designed to address specific needs of ad-supported apps. The post IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud appeared first on Marketing Land. Please visit Marketing Land for the full...

Oracle discovers another major fraud operation affecting Android users and mobile advertisers

The DrainerBot code appears to have been distributed via an infected SDK integrated into hundreds of popular Android apps and games. The post Oracle discovers another major fraud operation affecting Android users and mobile advertisers appeared first on Marketing...

IAB names direct-to-consumer brand to board seat for first time

The trade group also unveiled research on direct-to-consumer brands' impact on marketing, advertising and consumer engagements. The post IAB names direct-to-consumer brand to board seat for first time appeared first on Marketing Land. Please visit Marketing Land for...

Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation

DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions. The post Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation appeared first on Marketing Land. Please visit Marketing Land for the full...