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Blockthrough acquires PageFair, merging two leading anti-adblocking platforms

PageFair’s Adblocking Report will continue, and, for the time being, the companies will maintain their separate brands and logins. The post Blockthrough acquires PageFair, merging two leading anti-adblocking platforms appeared first on Marketing Land. Please visit...

Our wake-up call to improve an industry

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the challenges of our industry and responding with innovation because we believe call-based leads are the truest form of performance...

Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription offer

Launched last June, Google's 'Funding Choices' platform was designed to help publishers recover lost revenue from ad-blockers. The post Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription offer appeared first on Marketing Land. Please...