Hong Kong consumers have been combining online and offline channels during their buying process, while they are also looking for more payment methods and familiar platforms to pay.
This partnership adds to meWATCH’s existing collaborations with HBO GO, HOOQ, tvN Movies, Simply South and beIN Sports.
The agency was chosen because it has a unique mixture of expertise in integration strategy, performance media, and content delivery.
According to its co-founder Jessica Li, the funding will be largely used to improve the customer experience through its end-to-end operating system.
The video featured a Kung Fu master - equipped with a positioning tracking system and VR glasses - who fought a gamer located hundreds of miles away.
The appointment is in line with CleverTap’s global expansion strategy, as it looks to fuel team growth across Asia, the US, Latin America, and Europe.