by Grace Ong | Jan 22, 2020 | Branding, Changi Airport Group, digital, Jeff Lee, Kiehl's, Online Marketing, Petrina Kho, Teo Chew Hoon, The Shilla Duty Free Singapore
The pop-up provides an engaging retail experience which allows visitors to explore Kiehl’s products through various digital touchpoints.
by Cora Llamas | Jan 21, 2020 | Advertising, Agencies, Alfredo S. Panlilio, Branding, digital, event, Gilbert Santa Maria, Manuel V. Pangilinan, Online Marketing, Philippine Air Lines, Prem Bhatia, Smart Communications
Flag carrier Philippine Airlines (PAL) and wireless subsidiary Smart Communications, Inc. (Smart) have forged a partnership that provides exclusive, co-branded tourist SIMs to travelers arriving at the country’s major airports. PHAR Partnerships was appointed in 2017...
by Grace Ong | Jan 21, 2020 | Advertising, Branding, Chinese New Year, digital, kevin le, Reality Not Virtual, Sutapa Bhattacharya, TNB
As part of its integrated campaign, TNB has also launched a 360 video contest which ties into TNB’s Energy Efficiency initiative.
by Grace Ong | Jan 21, 2020 | 2020, brand democracy, Branding, Business, consumer, digital, Edelman, Government, NGOs, Online Marketing, Trust Barometer
The study finds that all four institutions (government, business, media, NGOs) are seen as unfair, with majority thinking that they serve the interests of only the few.
by Simon Yuen | Jan 20, 2020 | Advertising, Avaaz, climate change, digital, Hong Kong, misinformation, youtube
Brands like Greenpeace, WWF, L’Oreal, Samsung, Danone, Decathlon, and Carrefour stated they were unaware that their ads accompanied videos with titles like “Actual Scientist: Climate Change is a Hoax”
by Grace Ong | Jan 20, 2020 | Advertising, Chinese New Year, digital, Double the Huat, Music video, Namewee, Online Marketing, Tiger Beer, Year of Rat
This is in line with its Chinese New Year campaign "Double the Huat".
