by Cora Llamas | Nov 14, 2019 | adidas, Advertising, American Tourister, Branding, commercial, CooCaa, digital, event, FitFlop, Huawei, Huggies, Hydro Flask, Klean Kanteen, L'oreal Paris, Lazada Philippines 11.11, MamyPoko, Maybelline, Mitsushi, Neil Trinidad, Olay, Online Marketing, Pampers, Philips, Realme, retail, Rey Alimurung, TCL, Xiaomi
Lazada 11.11 witnessed new record-high numbers in the Philippines, as Filipinos logged in by the millions to choose from over 11 million deals available in the biggest 24-hour shopping festival. Filipinos went online starting midnight of 11 November to catch the...
by Simon Yuen | Nov 13, 2019 | China, digital, Douyin, Online Marketing, report, Reuter Intelligence, WeChat
With 1.132 billion monthly active users, WeChat is the most powerful app in China, but brands should also consider using Douyin and RED to better engage customers.
by Simon Yuen | Nov 13, 2019 | 11.11, China, digital, event, JD.com, Online Marketing, retail, Singles’ Day
JD.com's transaction volume exceeded RMB 204.4 billion for its 11-day sales event with 70% of the platform's new users hailing from lower-tier cities.
by Simon Yuen | Nov 7, 2019 | digital, Eason Chan, Hong Kong, Jay Chou, Online Marketing, youtube, YouTube Music, YouTube Premium
Songs of Jay Chou were the most played music by Hong Kong users over the past 12 months, while three South Korean groups also made into Top 10 list.
by Staff Writer | Nov 6, 2019 | Analytics, appointment, digital, Eric Chiang, Recruitment, sas
“Hong Kong has always been at the forefront of digital transformation. Companies are deploying data analytics to unlock new opportunities in today’s increasingly competitive environment."
by Simon Yuen | Oct 29, 2019 | Chicken, commercial, digital, fast food, Hong Kong, KFC, Online Marketing, Secret Tour
Showing the colonel fighting for the secrets behind Bei Fung Tong Chicken, the campaign's delightful animated videos and images have been crafted in the style of pulpy Hong Kong comics.
