by Nadia Cameron | Oct 31, 2019 | chief digital officer, data-driven marketing, Datorama, digital marketing, digital transformation, marketing technology, salesforce, SEM, SEO, True Alliance
More than 30 per cent revenue growth online a year-and-a-half and a highly collaborative cross-functional workforce are just two achievements True Alliance has realised after transforming its digital platforms, processes and organisational approach.
by Rosalyn Page | Oct 4, 2019 | atlassian, brand strategy, cloud, digital transformation, marketing strategy
Brand ownership: Many of us would confidently state the CMO should have responsibility for it. But Atlassian's marketing chief, Robert Chatwani, sees it as a cooperative job across the organisation.
by Rosalyn Page | Sep 24, 2019 | customer experience management, digital transformation, kpmg, market research
Customer experience in Australia is good but not great, according to consumers surveyed for the 2019 KPMG Customer Experience Excellence report. The brands leading on customer experience are community-led, values-driven and rate higher than brands focused solely on...
by Nadia Cameron | Sep 5, 2019 | chief digital officer, CMO role, digital marketing, digital transformation, marketing leadership, marketing strategy, sitecore
? Balancing technological change with cultural change is part and parcel of digital transformation. And yet even at digital experience platform provider, Sitecore, its chief marketing officer found many employees were still not clear on why culture was as important as...
by Nadia Cameron | Aug 28, 2019 | chief digital officer, digital experience, digital strategy, digital transformation, MinterEllison, QBE Insurance Group Ltd, sitecore
Sticking to your guns, having realistic expectations on technology rollout timeframes, getting the right people to set the cadence of work, and executive advocacy are all key for organisations looking to successfully digitally transform.
by Nadia Cameron | Aug 28, 2019 | customer experience management, data-driven marketing, digital marketing, digital transformation, marketing strategy, sitecore, Toyota
In the Asia-Pacific region, businesses lose US$325 billion per year to disconnected customer experiences. Yet according to research recent, at least 90 per cent see CX as a competitive differentiator and 89 per link to commercial success.
