by Rosalyn Page | Jun 25, 2020 | brand strategy, Cannes Lion, coronavirus, COVID-19, digital transformation, HSBC, marketing leadership, marketing strategy, rebranding
HSBC CMO, Leanne Cutts, speaking at the Cannes Lion Live 2020 ?virtual event, explained how the multinational bank began a global refresh on its brand identity, “because we know successful brands need to be true to their DNA and their original values and heritage, but...
by Rosalyn Page | Jun 16, 2020 | adobe, chief digital officer, coronavirus, COVID-19, customer experience management, CX transformation, Datacom, digital marketing, digital transformation, marketing technology
Two new digital solutions to help clients respond to physical distancing restrictions as a result of the COVID-19 pandemic have become the first big outcomes of Datacom's decision to invest in a fresh customer experience management approach.
by Rosalyn Page | May 21, 2020 | coronavirus, COVID-19, digital transformation, marketing automation, marketing technology
A digital distribution platform for marketing content, created by Gefen Technologies, is set to launch in Australia with plans for an initial public offering (IPO) and to list on the ASX by year-end.
by Rosalyn Page | May 14, 2020 | chief digital officer, coronavirus, COVID-19, customer technology, digital transformation, sugarCRM
Inundated with requests to help struggling cafes and restaurants hit hard by COVID-related shutdowns, two-year-old hospitality startup, HungryHungry, went from a two-week to two-hour turnaround to develop digital ordering sites for venues.
by Rosalyn Page | May 13, 2020 | Canva, digital marketing, digital transformation, marketing technology, martech, Optimizely, personalisation, testing
Online design platform, Canva, favoured by Pinterest fans, designers and creatives of all stripes, has made its mark in a short space of time, counting over 20 million monthly active users in 190 countries with a market valuation of A$4.7 billion.
by Rosalyn Page | Apr 21, 2020 | coronavirus, COVID-19, digital transformation, GoDaddy, marketing strategy
In the wake of the COVID-19 crisis, many businesses are looking to pivot to digital, but now more than ever they must put the customer first. That’s the advice from GoDaddy director of marketing, Suzanne Mitchell, who told CMO it’s about being able to connect with...
