by CMO staff | Oct 6, 2021 | adobe, CMO role, CMO50 2021, COVID-19, customer experience management, digital transformation, marketing leadership
Inspiring tales of brands adapting to digital acceleration and reimagining CX are the positives to come out of tough COVID conditions, says Adobe’s vice-president and managing director for Australia and New Zealand, Suzanne Steele
by Nadia Cameron | May 7, 2021 | chief digital officer, digital strategy, digital transformation, leadeship, marketing leadership
?As marketing, customer, digital and technology leaders work to orchestrate wide-scale transformation across their organisations to meet changing customer demands and needs, an instrumental player in their success is the company board. During the recent Adobe Summit,...
by Brad Howarth | May 3, 2021 | 7-Eleven, chief digital officer, digital strategy, digital transformation, retail
The meaning of the word convenience has changed a lot in the digital era. For 7-Eleven, which has built its brand on convenience, understanding exactly what that word means to consumers is going to go a long way to determining its long-term success.
by Rosalyn Page | Apr 1, 2021 | B2B marketing, COVID-19, customer intelligence, cx, digital transformation, iron mountain, marketing strategy, rebrand
As the COVID crisis revealed the critical need for businesses to have a strong digital strategy in order to evolve and meet new demands, Iron Mountain knew the time was right for a rebrand.
by Rosalyn Page | Mar 29, 2021 | capgemini australia, Capgemini Group, digital transformation, The works
Technology and professional services business, Capgemini, has completed the acquisition of RXP Services, a move that expands its operations in Australia and strengthens its ability to provide end-to-end digital solutions to clients across the region at scale. The...
by Rosalyn Page | Jan 25, 2021 | brand refresh, brand strategy, digital transformation, Empired Ltd
Empired recently launched a new digital experience platform as well as a refreshed brand identity, reflecting the evolving nature of the business.
