by Rosalyn Page | Apr 1, 2021 | B2B marketing, COVID-19, customer intelligence, cx, digital transformation, iron mountain, marketing strategy, rebrand
As the COVID crisis revealed the critical need for businesses to have a strong digital strategy in order to evolve and meet new demands, Iron Mountain knew the time was right for a rebrand.
by Rosalyn Page | Mar 29, 2021 | capgemini australia, Capgemini Group, digital transformation, The works
Technology and professional services business, Capgemini, has completed the acquisition of RXP Services, a move that expands its operations in Australia and strengthens its ability to provide end-to-end digital solutions to clients across the region at scale. The...
by Rosalyn Page | Jan 25, 2021 | brand refresh, brand strategy, digital transformation, Empired Ltd
Empired recently launched a new digital experience platform as well as a refreshed brand identity, reflecting the evolving nature of the business.
by Nadia Cameron | Jan 21, 2021 | brand refresh, brand strategy, chief customer officer, chief digital officer, customer experience management, digital transformation, Futurebrand, marketing strategy
Future proofing by making the big transition from physical to digital proposition and engagement has seen Australia lifestyle offer business, Entertainment, embark on simultaneous digital and brand transformation.
by Rosalyn Page | Nov 12, 2020 | COVID-19, digital transformation, marketing campaigns
Fiverr is doubling down on its marketing spend in Australia with the rollout of its first ever national TV and BVOD campaign in Australia. The local launch is an extension of Fiverr’s global ‘It Starts Here’ brand campaign announced in September, which provided a...
by Rosalyn Page | Nov 10, 2020 | chief digital officer (CDO), COVID-19, customer experience management, digital transformation
The humble local library, once the domain for school kids and older people checking out a few books, has been transformed into a digital destination, where a customer focus has given rise to improved services and a raft of new digital tools. At least that’s the...
