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How Sitecore’s CMO balances digital technology with cultural change

? Balancing technological change with cultural change is part and parcel of digital transformation. And yet even at digital experience platform provider, Sitecore, its chief marketing officer found many employees were still not clear on why culture was as important as...

Publicis Sapient global CEO: Brands are being defined by the experiences tech enables

For the longest time, people have used words like ‘plumbing’ to describe technology. Yet as digital becomes a critical aspect of every facet of business, it’s clear organisations and brands are being defined by the experiences technology enables.