by Rosalyn Page | Jun 21, 2019 | brand strategy, customer engagement, customer loyalty programs, digital marketing, digital platform, digital transformation, marketing strategy, NRMA
For almost a 100 years, millions of Australians have relied on the NRMA for roadside assistance, advice on buying a car and road safety. But the motoring organisation has felt the force of digital disruption. In an era when cars are more reliable and mobile phones do...
by Nadia Cameron | Jun 13, 2019 | agile marketing, CMO role, CMO50, digital transformation, Growth Generators, growth marketing, marketing careers, marketing leadership
Former Curtin University CMO and CMO50 top 10 honorary, Tyron Hayes, has debuted a new consulting offering aimed at helping marketing teams close the gap on culture, capability and innovation.
by Vanessa Mitchell | May 29, 2019 | brand purpose, chief digital officer, customer experience management, Deloitte Digital, digital strategy, digital transformation, employee experience, human experience, Neuroscience
?Customer experience (CX) is being superseded by human experience (HX) and it is those companies who recognise this who will have an advantage.
by Rosalyn Page | May 17, 2019 | agency, AI, digital transformation, IoT, kpmg, machine learning, UI, UX
KPMG Australia has acquired UX, web and mobile app technology firm, Love Agency, which specialises in building solutions for enterprise and government clients. The acquisition will boost KPMG’s digital strategy, AI, machine learning, IoT, data and analytics services.
by Rosalyn Page | May 10, 2019 | brand loyalty, Customer Experience, cx, CX strategy, digital transformation, Forrester Research
Businesses that lose sight of the human element in CX risk not seeing the benefits to the bottom line when undergoing digital transformation. That’s the stark message from Forrester for brands grappling with the rising expectations of customers.
by Nadia Cameron | May 8, 2019 | afterpay, B2B marketing, chief digital officer, digital transformation, Dovetail, mobile apps, Mobile Marketing
Australian payments company, Afterpay, is one of the relatively few tech success stories this country has produced. And it’s through a consistently stable yet increasingly diverse approach to mobile and Web capability that the business is capitalising on growing...
