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How transformation has helped True Alliance deliver 30 per cent digital revenue growth

More than 30 per cent revenue growth online a year-and-a-half and a highly collaborative cross-functional workforce are just two achievements True Alliance has realised after transforming its digital platforms, processes and organisational approach.

How Sitecore’s CMO balances digital technology with cultural change

? Balancing technological change with cultural change is part and parcel of digital transformation. And yet even at digital experience platform provider, Sitecore, its chief marketing officer found many employees were still not clear on why culture was as important as...