by Nadia Cameron | Oct 1, 2020 | customer engagement, digital transformation, Nike, omnichannel retailing, Twilio
The companies winning the consumer race are the ones proactively engaging in digital transformation with aggressiveness, vigour, rigour and a commitment to continuous improvement.
by Nadia Cameron | Aug 4, 2020 | chief digital officer, CIO role, CMO role, CMO/CIO relationship, customer engagement, digital transformation, executive connections, marketing leadership, marketing strategy
Digital is a driver and catalyst for delivering company growth and transformation across industries. And both marketing and IT teams recognise its importance as a strategic tool and mechanism to deliver growth ambitions and outcomes. But without alignment between the...
by Rosalyn Page | Jul 7, 2020 | adobe, COVID-19, digital marketing, digital transformation, marketing technology, Tourism and Events Queensland, tourism industry
A handful of years ago, Tourism and Events Queensland (TEQ) commenced a complete review and overhaul of its marketing strategy and operations under incoming CMO Michael Branagh.
by Rosalyn Page | Jun 25, 2020 | brand strategy, Cannes Lion, coronavirus, COVID-19, digital transformation, HSBC, marketing leadership, marketing strategy, rebranding
HSBC CMO, Leanne Cutts, speaking at the Cannes Lion Live 2020 ?virtual event, explained how the multinational bank began a global refresh on its brand identity, “because we know successful brands need to be true to their DNA and their original values and heritage, but...
by Rosalyn Page | Jun 16, 2020 | adobe, chief digital officer, coronavirus, COVID-19, customer experience management, CX transformation, Datacom, digital marketing, digital transformation, marketing technology
Two new digital solutions to help clients respond to physical distancing restrictions as a result of the COVID-19 pandemic have become the first big outcomes of Datacom's decision to invest in a fresh customer experience management approach.
by Rosalyn Page | May 21, 2020 | coronavirus, COVID-19, digital transformation, marketing automation, marketing technology
A digital distribution platform for marketing content, created by Gefen Technologies, is set to launch in Australia with plans for an initial public offering (IPO) and to list on the ASX by year-end.
