by Rosalyn Page | Jan 14, 2021 | CES 2021, consumer engagement, consumer sentiment, COVID-19, digital strategy
This past year upended how people work, are entertained, consume and transact. Yet most of these trends aren’t being disrupted, they are accelerating in a direction already anticipated pre-COVID-19.
by Nadia Cameron | Jan 12, 2021 | chief digital officer, customer communications, digital marketing, digital strategy, dotdigital, Email Marketing, Magento, marketing automation, personalisation
Double-digit increases in ROI for every dollar spent on email, higher frequency spending customers and hefty database signups are the kinds of marketing and digital tech investment returns that speak for themselves. But it’s also the ability to lift that human...
by Brad Howarth | Jan 4, 2021 | chief digital officer, digital strategy, identity management, mastercard, optus
In the race to make interactions digital, one aspect of transacting has remained stubbornly troublesome – identity.
by Rosalyn Page | Dec 23, 2020 | 5G, chief digital officer, digital strategy, Internet of Things (IoT), mixed reality, web
As we continue to grapple with the shake-up to our lives and work brought on by the pandemic, there’s another era of computing innovation on our doorstep waiting to disrupt us once again: Web 3.0.
by Nadia Cameron | Dec 10, 2020 | Accent Group, customer engagement, customer experience management, customer service, digital strategy, omnichannel retailing
Learning fast and adapting quickly have become catchcries for Accent Group’s customer experience (CX) team as it gathers lessons from 2020 to take into the festive shopping season and beyond.
by Brad Howarth | Nov 26, 2020 | customer experience management, data-driven marketing, digital marketing, digital strategy, personalisation, student engagement
?With 50,000 students studying more than 200 courses across five physical sites and one virtual campus, South East Queensland’s Griffith University is a large and complex organisation to manage.
