The COVID-19 crisis forced thousands of businesses across Australia to either fundamentally re-evaluate their business model or risk shutting up shop for good. But at Vision Personal Training, it’s served to stimulate digital transition that could have long-term...
The launch of IGA’s online grocery delivery service is a lesson in developing minimum viable product that responds quickly to the needs of customers during a rapidly evolving crisis, its shopper engagement leader says.
Citizen engagement is the name of the game for the city of Adelaide and it’s undertaken a digital transformation program and upped the ante on content in order to achieve those ambitions.
In the wake of increased digital marketing following mandatory isolation, new research shows six in 10 consumers are less inclined to use a product if their data is used for any purpose.
Seven West Media has confirmed Pacific Magazines chief, Gereurd Roberts, as its group chief digital officer.
The Spell and the Gypsy started as a brand sold in markets and was driven by personalised customer service and rich storytelling. So as the brand grew into a more omnichannel approach, it only made sense to continue these facets in a digital environment.