by Nadia Cameron | May 10, 2022 | chief customer officer, customer engagement, customer experience management, cx, CX strategy, digital strategy, Forrester Research, Insurance, NRMA
Customer experience transformation is not just about the customer, it’s about how your employees come together cross-functionality and with agility to solve customer problems, says NRMA’s Tina Morell.
by Nadia Cameron | Apr 14, 2022 | chief digital officer, Customer Experience, customer service, digital marketing, digital strategy, omnichannel retail, retail, sustainability, Winning Group
Care, delight and range are the three propositions driving Winning Group’s latest online retail offering, Andoo, its chief marketing officer says.
by Nadia Cameron | Apr 5, 2022 | apparel, digital strategy, direct-to-consumer, ecommerce, Mambo, retail, retailing
A premium version of Mambo harking back to the iconic brand’s artistic and cultural grassroots and aimed at fans new and old is the second direct-to-consumer offering from Australian family-owned business, Caprice.
by Nadia Cameron | Apr 4, 2022 | adobe, chief digital officer, customer experience management, data-driven marketing, digital marketing, digital strategy
Adobe’s recent 2022 Digital Trends Report across Asia-Pacific paints a clear picture of digital’s significance today and into the future on CX. It found A/NZ businesses in particular are set to outstrip other global regions in customer experience investment in 2022 in...
by Rosalyn Page | Mar 28, 2022 | AOC, digital marketing, digital platform, digital strategy, fan engagement, Olympic Games
The Australian Olympic Committee (AOC) set its sights on an online fan hub as a digital destination for gamified fan experiences during the recent winter Olympics.
by Brad Howarth | Mar 7, 2022 | digital marketing, digital strategy, Financial Services, marketing technology, martech, Optimizely, superannuation funds
Customers might be the most important part of many organisations, but by definition, they tend to be external to its processes and functions. They can be polled, surveyed and observed, but inevitably they are at risk of being left out of key decisions, especially...
