by Brad Howarth | Jul 3, 2020 | chief digital officer, coronavirus, COVID-19, digital strategy
The COVID-19 crisis forced thousands of businesses across Australia to either fundamentally re-evaluate their business model or risk shutting up shop for good. But at Vision Personal Training, it’s served to stimulate digital transition that could have long-term...
by Nadia Cameron | Jun 1, 2020 | chief digital officer, customer engagement, digital marketing, digital strategy, ecommerce, IGA, Metcash, omnichannel retailing
The launch of IGA’s online grocery delivery service is a lesson in developing minimum viable product that responds quickly to the needs of customers during a rapidly evolving crisis, its shopper engagement leader says.
by Nadia Cameron | May 6, 2020 | chief digital officer, customer engagement, digital strategy, local government, marketing strategy, public sector
Citizen engagement is the name of the game for the city of Adelaide and it’s undertaken a digital transformation program and upped the ante on content in order to achieve those ambitions.
by Vanessa Mitchell | Mar 31, 2020 | consumer trust, COVID-19, digital strategy, Digital trust, GroupM, marketing strategy
In the wake of increased digital marketing following mandatory isolation, new research shows six in 10 consumers are less inclined to use a product if their data is used for any purpose.
by Nadia Cameron | Dec 9, 2019 | chief digital officer, digital strategy, media companies, Seven West Media Group
Seven West Media has confirmed Pacific Magazines chief, Gereurd Roberts, as its group chief digital officer.
by Vanessa Mitchell | Nov 25, 2019 | digital marketing, digital strategy, ecommerce, omnichannel, shopify, Spell & The Gypsy, Workarea
The Spell and the Gypsy started as a brand sold in markets and was driven by personalised customer service and rich storytelling. So as the brand grew into a more omnichannel approach, it only made sense to continue these facets in a digital environment.
