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Google defends competition in adtech ecosystem as industry responds to ACCC interim adtech report

Google has defended its position as a connector and supporter of digital advertising services and stressed continuing levels of competition across the ecosystem in its preliminary response to the ACCC’s interim adtech services inquiry report released yesterday.

ACCC: Lack of competition, choice and transparency pervades Australia’s adtech supply chain

A lack of competition, choice and transparency pervades Australia’s digital advertising supply chain and it’s hurting publishers, advertisers and consumers alike, says the Australian Competition and Consumer Commission (ACCC).