by Nadia Cameron | Jan 14, 2022 | Blockchain, brand strategy, cryptocurrencies, digital marketing, metaverse, NFTs, non-fungible tokens, Social Media Marketing
Non-Fungible Tokens, or NFTs, have become the latest hot digital item and brands are clamouring to embrace them. From community engagement to creative expression, raising funds for not-for-profits, lead generation, campaign promotion and influencer marketing, brand...
by Nadia Cameron | Jan 13, 2022 | digital marketing, ecommerce, logistics, marketing strategy, Sendle, shipping, Social Media Marketing
Social is the ecosystem of choice for small businesses, from marketing to gathering inspiration and selling to prospective customers. So creating a social design system that could enable Sendle to live and adapt in this environment was a no brainer for its chief...
by Nadia Cameron | Jan 13, 2022 | ActiveCampaign, adtech, AskNicely, Blueconic, digital advertising, digital marketing, Gainsight, Lotame, marketing automation, marketing technology, martech, Nosto, Tapjoy, Vision6
All the latest martech and adtech news from Vision6, ironSource, Tapjoy, BlueConic, Nosto, Lotame, Gainsight, AskNicely and ActiveCampaign.
by Nadia Cameron | Jan 10, 2022 | Audience Precision, digital marketing, FMCG, Lyre's Spirit Co, marketing strategy, media strategy
Non-alcoholic spirits brand, Lyre’s, has brought on Audience Precision to support its media strategy, planning and buying as its looks to build out a bigger global presence.
by Nadia Cameron | Jan 10, 2022 | chief digital officer, Consumer Electronics Show (CES), customer engagement, Customer Experience, digital marketing, marketing leadership, marketing strategy
The pandemic may have been a time of digital acceleration, but it’s brought with it the tools and tenacity to enable brands to find more human connections with customers and employees. That is at least is the view of marketing and digital leaders from McDonalds,...
by Nadia Cameron | Jan 7, 2022 | B2B marketing, customer engagement, digital marketing, digital promotions, fintech, Promotions, Shouta App, startups
A digital gifting platform has given Aussie startup, Luca Plus, a nifty tool to not only cut through the clutter and reach customers that can inform its product roadmap, but also reward employees.
