digital marketing | Harro Media

Attention metrics in the spotlight as SCA, QMS invests in new research

by Nadia Cameron | Jun 20, 2022 | attention metrics, audio advertising, digital advertising, digital marketing, Media, out-of-home advertising

Two attention-based studies across broadcast audio and out-of-home (OOH) advertising have gained the spotlight this week as the industry strives to better understand each channel’s brand impact.

CMO’s top 8 martech stories for the week – 17 June 2022

by Nadia Cameron | Jun 17, 2022 | adobe, customer data platforms, customer experience management, Databricks, digital advertising, digital marketing, InMoment, marketing technology, martech, neustar, shopify, SnapLogic, verint

All the latest martech, adtech and customer tech news from InMoment, Adobe, Databricks, SnapLogic, Neustar, Shopify, Verint and ARInsights.

Building an international brand using marketing automation

by Brad Howarth | Jun 17, 2022 | digital marketing, dotdigital, ecommerce, marketing automation, retail

Celebrity support can provide a massive boost for any brand, and for Rachael Finch, her prominence as Miss Universe Australia 2009 and career as a reporter and reality television contestant has provided the ideal marketing foundation for her wellness brand, Kissed...

How the Leukaemia Foundation consolidated its marketing data approach

by Brad Howarth | Jun 14, 2022 | digital marketing, marketing technology, martech, not for profit, salesforce, Salesforce.com

As a life-long IT professional, Glen Shields always had an interest in marketing. That experience has boded well for him as he has progressed through his career as a data professional, including in his most recent role as the inaugural head of data and analytics for...