by IDG Online Staff | May 23, 2019 | automation, digital marketing, feedback process, innovation, project management, user experience, UX
Usabilla has helped CSU gain greater clarity into what users think, gauging their sites current success and guiding the development process in creating more engaging user experiences.
by Vanessa Mitchell | May 23, 2019 | conversions, cost per lead, data analytics, data strategy, digital marketing, Digivizer, SuperFastDiet
?In only a few short months, online weight loss program, SuperFastDiet, has halved its cost per lead (CPL), simply by making better use of its data.
by Vanessa Mitchell | May 23, 2019 | acquia, adobe, adtech, Amazon, Bigcommerce, CM Group, Curiious, digital marketing, informatica, InMoment, IntelligenceBank, marketing technology, martech, Nexcess, Pegasystems, Qualtrics, talend
All the latest martech and adtech news this week from CM Group, Adobe, Amazon, Talend, Pegasystems, Informatica, Curiious, Qualtrics, Acquia, BigCommerce, InMoment and IntelligenceBank.
by Nadia Cameron | May 22, 2019 | digital marketing, intent-based, marketing strategy, performance marketing, Performics
Performance marketing has never been more effective as a strategy, but securing short-term efficiency gains is just the tip of the iceberg for how it should be harnessed by marketers looking for build effective, omnichannel and consumer-led strategy.
by Nadia Cameron | May 21, 2019 | customer engagement, digital marketing, Google Assistant, Real Insurance, Smart Speakers, voice recognition, voice-activated devices
Real Insurance is claiming a life insurance industry first with a new Google Assistant app allowing customers to gather details on policy information through their mobile or smart speaker.
by Nadia Cameron | May 6, 2019 | adobe, CMO role, customer insights, data-driven marketing, digital marketing, marketing insights, marketing skills, marketing strategy
Ask any CMO what skills they’re investing in to support the modern marketing function, and chances are a big one will be ‘insights’.
