by Nadia Cameron | Jan 21, 2021 | digital marketing, InMoment, Integral Ad Science, kenshoo, MailChimp, marketing technology, martech, salesforce, sitecore
All the latest martech, customer and adtech news from Sitecore, Salesforce, SalesLoft, Mailchimp, Pencil, InMoment, Kenshoo Analytics and Integral Ad Science.
by Nadia Cameron | Jan 15, 2021 | Complexica, customer loyalty programs, data-driven marketing, digital marketing, marketing strategy, promotional planning, retailing
Bringing merchandising, loyalty and marketing strategies and insights ever-closer together to improve customer service is the name of the game for West Australia’s Liquor Barons liquor retailer as it brings on a fresh promotional planning platform.
by Nadia Cameron | Jan 14, 2021 | augmented reality (AR), digital advertising, digital marketing, marketing campaign, Snapchat, Social Media Marketing
Tapping into Snapchat’s full-body augmented reality (AR) lens is allowing Sweat a fresh take on social media engagement as its debuts the latest new year Sweat Challenge, its CEO says.
by Rosalyn Page | Jan 14, 2021 | adtech, Confirmit, digital marketing, doubleverify, HootSuite, Khoros, marketing technology, martech
All the latest martech and adtech news this week from Retina, DoubleVerify, Hive9, Confirmit, Hootsuite, Verve, Khoros and Roblox
by Nadia Cameron | Jan 12, 2021 | chief digital officer, customer communications, digital marketing, digital strategy, dotdigital, Email Marketing, Magento, marketing automation, personalisation
Double-digit increases in ROI for every dollar spent on email, higher frequency spending customers and hefty database signups are the kinds of marketing and digital tech investment returns that speak for themselves. But it’s also the ability to lift that human...
by Brad Howarth | Jan 5, 2021 | data-driven marketing, digital marketing, marketing technology, MYOB, personalisation, Segment
It seems even technology companies can run into customer management data issues. According to MYOB head of product and platform Jay Nawaz, product diversity had led to customer information residing in different places, which was causing problems for the company’s...
