by Nadia Cameron | Jul 18, 2019 | consumer engagement, digital marketing, Facebook, Instagram, Social Media Marketing
Instagram is trialling the removal of ‘likes’ tallies from photos and videos in Australian consumer feeds, a move it says is about turning the tables on the way people engage with the social platform.
by Vanessa Mitchell | Jul 18, 2019 | Alexa, Amazon Alexa, audio branding, brand strategy, clemenger group, customer engagement, digital marketing, Google, NIB, Salmat, STARCOM, user experience, Versa, voice, voice-activated devices
While consumer adoption of voice technology in Australia is booming, brands are lagging behind incorporating voice into their marketing strategies, seeing it as more of a novelty than as a viable branding tool. However, it is the brands that get on the front foot of...
by Rosalyn Page | Jul 18, 2019 | acquia, content management system (CMS), customer engagement, digital experience, digital marketing, Lonely Planet, personalisation
Lonely Planet, home to one of the largest collections of curated travel experiences online, has recently revamped its digital platform to enable highly personalised travel content and related travel deals and offers.
by Vanessa Mitchell | Jul 17, 2019 | biometric study, Content, digital advertising, digital marketing, IAS, neuromarketing, Research
A new biometrics study has found ads are perceived 74 per cent more favourably in high-quality environments with more impact.
by Nadia Cameron | Jul 16, 2019 | digital marketing, IBM Acoustic, marketing technology, martech, Mergers and acquisitions
The new owner of IBM’s Marketing Cloud and commerce product portfolio has taken the wrappers off a fresh brand name, portfolio and leadership team, all designed to emphasise its focus on marketers.
by IDG Online Staff | Jul 16, 2019 | automation, cx, digital marketing, feedback process, innovation, project management, superannuation funds, user experience, user feedback, UX
Usabilla’s Voice of Customer platform has fundamentally changed the way Energy Super gathers, analyzes and acts on member feedback.
