by Rosalyn Page | Jan 23, 2020 | 6sense, ActionIQ, adtech, digital marketing, Dun & Bradstreet, Genesys Telecommunications, IBM, IBM Watson, Isentia, marketing technology, martech, Qlik Technologies
Qlik acquires RoxAI
by Nadia Cameron | Jan 22, 2020 | Alibaba Group, CMO role, digital marketing, ecommerce, marketing leadership, marketing strategy, Olympic Games, tokyo 2020
Being the CMO for CMOs and showcasing Alibaba’s technology innovations to the world dominate the marketing strategy of its CMO, Chris Tung. And he sees the group’s 12-year partnership with the International Olympic Committee (IOC) as a key way of achieving both...
by Rosalyn Page | Jan 20, 2020 | customer engagement, customer engagement platform, data-driven marketing, digital marketing, dotdigital, Email Marketing, marketing automation
Mr. Beer has been around since the late 1990s, offering home brewing kits in the US and globally thanks to the reach of ecommerce. Yet with a growing customer database, the company was facing two problems: Lack of a strong automated email engagement program, and a...
by Nadia Cameron | Jan 17, 2020 | consumer technology, digital marketing, market research, marketing strategy, wunderman thompson
Technology that protects, soothes and offers reassurance, a new take on digital communities, speed-controlled entertainment and renewed privacy are among the game-changing consumer trends forecast by Wunderman Thompson in its Future 100 report.
by Vanessa Mitchell | Jan 16, 2020 | customer data, customer data platform, customer data strategy, customer technology, digital marketing, marketing strategy, marketing technology, martech, research report, Tealium
Most marketers are planning on switching their customer data platform (CDP) in the next 12 months, despite being happy with their current provider, a new report has found.
by Rosalyn Page | Jan 16, 2020 | acquia, adobe, adtech, digital marketing, HubSpot, Marchex, marketing technology, martech, Qualtrics, Rubicon Project, telaria
All the latest martech and adtech news this week from Adobe, Marchex, HubSpot, Qualtrics, Rubicon Project and Telaria, Acquia, LOVO and Dataminr.
