by Vanessa Mitchell | Dec 10, 2019 | accc, AMAA, brand trust, data transparency, digital advertising, digital marketing, Facebook, Google, marketing metrics, Nielsen, OzTAM, Programmatic Trading, Research, Social Media Marketing
There is still a lot of work to be done to gain trust within digital channels and metrics, according to a new study.
by Nadia Cameron | Dec 10, 2019 | account-based marketing, artificial intelligence (AI), B2B marketing, data-driven marketing, digital marketing, marketing strategy, sales strategy, salesforce, Salesforce.com
“If there are two sources of truth, there is no truth.” It’s a comment that screams common sense. Yet when you look at the state of the relationship between marketing and sales teams, it’s still not often the case, agrees Salesforce SVP and GM of Pardot, Michael...
by Nadia Cameron | Dec 9, 2019 | data-driven marketing, digital marketing, dotdigital, Email Marketing, omnichannel retailing, Sheike
Automated campaigns that didn’t exist 12 months ago have generated 16 per cent of a total 37 per cent digital marketing revenue growth for the team at Sheike in the past year.
by Nadia Cameron | Dec 6, 2019 | Crust Pizza, digital marketing, marketing campaigns, marketing strategy
Cementing its position as a premium QSR brand and becoming the stand out pizza choice in a disrupted food delivery market lie at the heart of Crust’s brand overhaul and fresh campaign work this month.
by Nadia Cameron | Dec 6, 2019 | customer engagement, customer experience management, Customology, data-driven marketing, digital marketing, ecommerce, omnichannel retailing, Price Attack
?Price Attack has overhauled its brand strategy, re-evaluated its partner network and instituted a data-led customer lifetime value and retention transformation program in order to jump-start company growth.
by Vanessa Mitchell | Dec 5, 2019 | California Consumer Privacy Act, consumer protection, data privacy, data privacy legislation, data-driven marketing, digital marketing, Facebook, GDPR, IAB, Interactive Advertising Bureau (IAB) Australia, Social Media Marketing, Twitter
Australia might be lagging on consumer data privacy legislation, but several local companies will still need to comply with global legislation, the latest of which is the rollout of the California Consumer Privacy Act (CCPA) on 1 January 2020.
