by Nadia Cameron | Jan 16, 2019 | CMO role, customer experience management, data-driven marketing, digital marketing, Gartner, market research, marketing automation, marketing leadership, marketing strategy
Profitability is set to replace customer experience as the chief marketing officer’s number one strategy priority in the next three years as the state of data and technology matures and consumer behaviour shifts further, a new report claims.
by Nadia Cameron | Jan 16, 2019 | CMO role, customer experience management, data-driven marketing, digital marketing, Gartner, market research, marketing automation, marketing leadership, marketing strategy
Profitability is set to replace customer experience as the chief marketing officer’s number one strategy priority in the next three years as the state of data and technology matures and consumer behaviour shifts further, a new report claims.
by Nadia Cameron | Jan 15, 2019 | B2B marketing, brand strategy, CMO role, CrowdStrike, cybersecurity, digital marketing, marketing strategy, sales alignment
Here, the global CMO of CrowdStrike, Johanna Flower, outlines key ways she’s helped accelerate the company's rapid growth geographically and commercially, work that’s led to a market valuation of $3 billion and the vendor becoming a highly respected leader in the...
by Nadia Cameron | Jan 10, 2019 | Advertising, agency relationships, digital marketing, marketing strategy, Media
It’s the ability to tie activities and emerging technology utilisation to a brand’s business ambition, rather than standalone media metrics, that’s key to agencies building stronger trust with clients.
by Vanessa Mitchell | Jan 10, 2019 | brand strategy, CES 2019, data-driven marketing, digital marketing, marketing careers, marketing strategy, marketing technology, mastercard, National Geographic
?Three of the globe’s top CMOs came together to discuss technology’s impact on brand strategy at Consumer Technology Association's CES 2019 this week.
by Vanessa Mitchell | Jan 10, 2019 | adtech, akamai, digital marketing, Gimbal, HERE, Innovid, Janrain, marketing technology, martech, MediaMath, programmatic advertising, RTL Group, Smaato, Sprout Social, Switch Media, Verve
All the latest martech and adtech news this week from RTL Group, MediaMath, Gimbal, Akamai, Janrain, HERE, Verve, Innovid, Sprout Social and Smaato.
