by Nadia Cameron | Jan 24, 2022 | consumer behaviour, digital advertising, digital marketing, GWI, market research, marketing strategy, Social Media Marketing, Team Lewis
Only one in five Australian consumers believe social media is beneficial for society and four in 10 are concerned about the way companies are using their personal data online.
by Nadia Cameron | Jan 21, 2022 | customer engagement, customer experience management, Customology, digital marketing, Ellipsis and Company, online reviews
Transparency, proactivity and setting clear expectations with customers are the best things brands can do right to try and counter a potential rise in negative online customer reviews, several industry thought leaders advise.
by Nadia Cameron | Jan 20, 2022 | B2B marketing, crm, customer service, digital marketing, HubSpot, marketing automation, marketing technology
Adopting marketing technologies often goes hand-in-hand with a desire to automate communications and customer engagement. But for the team at Australian ticketing platform provider, Humanitix, seamless integration of CRM into every step of its operating model has...
by Nadia Cameron | Jan 20, 2022 | adtech, Alida, Databricks, digital advertising, digital marketing, Highspot, marketing technology, martech, mParticle, Placer.ai, Unbounce, Upwave
All the latest martech and adtech news from mParticle, Placer.ai, Unbounce, Highspot, Databricks, Alida, Upwave and Daasity.
by Nadia Cameron | Jan 18, 2022 | Bench, chief digital officer (CDO), digital advertising, digital marketing, digital strategy, FMCG, non-alcoholic category, programmatic advertising
More than 1.6 million unique impressions, a 30 per cent uplift in sales and a wider understanding of audiences open to non-alcoholic beverages are just a few wins for Lyre’s Spirit Company following a Covid-fuelled digital advertising play.
by Nadia Cameron | Jan 14, 2022 | Blockchain, brand strategy, cryptocurrencies, digital marketing, metaverse, NFTs, non-fungible tokens, Social Media Marketing
Non-Fungible Tokens, or NFTs, have become the latest hot digital item and brands are clamouring to embrace them. From community engagement to creative expression, raising funds for not-for-profits, lead generation, campaign promotion and influencer marketing, brand...
