by Nadia Cameron | Apr 8, 2020 | customer loyalty programs, digital marketing, Email Marketing, Vitamix
Blender manufacturer, Vitamix, has acquired more than 80,000 customer loyalty program members triggering over 18,000 member purchases after making a concerted effort to embrace relationship marketing.
by Nadia Cameron | Apr 7, 2020 | adobe, content management, digital asset management, digital marketing, marketing operations, marketing technology, martech, Under Armour
Having an integrated, dynamic and highly automated content pipeline has become a reality for the team at Under Armour after shifting its digital asset management platform to the cloud and uniting its asset ecosystem across marketing and IT operations.
by Nadia Cameron | Apr 3, 2020 | Australian Association of National Advertisers (AANA), digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, marketing campaigns, media strategy
Brand advertisers are reportedly avoiding advertising on news media websites around coronavirus coverage, prompting an urgent call from both publishers and the Interactive Advertising Bureau (IAB) for them to stop the practice and get behind publishers and the media...
by Rosalyn Page | Apr 3, 2020 | Campaign, coronavirus, COVID-19, digital marketing, marketing campaigns
Spirits Platform wants out-of-work bartenders who have lost their jobs because of the hospitality shutdown in the wake of the COVID-19 pandemic to create simple cocktail video tutorials aimed at home consumption for its ‘Home Five O’Clock-tails’ initiative.
by Rosalyn Page | Apr 2, 2020 | ActiveCampaign, adtech, digital marketing, informatica, marketing technology, martech, martech providers, Near, statsocial, Uberflip, Zendesk, zoom
All the latest martech and adtech news this week from Zoom, Fast, ActiveCampaign, StatSocial, Zendesk and TCS, Big and Near, Uberflip and Informatica.
by Nadia Cameron | Apr 1, 2020 | adobe, CMO/CIO relationship, digital marketing, marketing technology, martech, Microsoft
We’ve entered the decade of the CMO and CIO, where partnership between the two functions has become the critical element driving business success in the digital age.
