Instagram is trialling the removal of ‘likes’ tallies from photos and videos in Australian consumer feeds, a move it says is about turning the tables on the way people engage with the social platform.
While consumer adoption of voice technology in Australia is booming, brands are lagging behind incorporating voice into their marketing strategies, seeing it as more of a novelty than as a viable branding tool. However, it is the brands that get on the front foot of...
Lonely Planet, home to one of the largest collections of curated travel experiences online, has recently revamped its digital platform to enable highly personalised travel content and related travel deals and offers.
A new biometrics study has found ads are perceived 74 per cent more favourably in high-quality environments with more impact.
The new owner of IBM’s Marketing Cloud and commerce product portfolio has taken the wrappers off a fresh brand name, portfolio and leadership team, all designed to emphasise its focus on marketers.
Usabilla’s Voice of Customer platform has fundamentally changed the way Energy Super gathers, analyzes and acts on member feedback.