by Nadia Cameron | Jul 30, 2021 | digital marketing, ecommerce, Merchandising and Customer Service, personalisation, retail, Searchspring
?Personalisation at scale and across each moment of the customer’s journey is a step closer for the team at Australian lifestyle brand, The Upside, after investing in its direct-to-consumer and data technology capabilities.
by Nadia Cameron | Jul 22, 2021 | chatbots, Content Marketing, data-driven marketing, digital assistant, digital marketing, Stackchat, Tourism Australia
More extensive and informative customer sentiment analysis, improved engagement through personalised next-best actions and content gap recommendations are the big wins Tourism Australia is seeing after investing in chatbot technology.
by Nadia Cameron | Jul 22, 2021 | adtech, braze, digital advertising, digital marketing, marketing technology, martech, mParticle, salesforce, Slack Technologies, sugarCRM, UserTesting, xandr, zoho, zoom
All the latest martech, adtech and customer technology news from Salesforce, Slack, Zoho, SugarCRM, Zoom, Xandr, Braze, mParticle and UserTesting.
by Nadia Cameron | Jul 16, 2021 | consumer engagement, digital marketing, digital strategy, retailing
Building community engagement and loyalty through gamification, mixed reality activations and tailored communications is the name of the game for Ranfurlie Shopping Centres after investing in a new digital platform.
by Brad Howarth | Jul 15, 2021 | digital marketing, marketing automation, marketing technology, not-for-profits, Pardot, personalisation
Among the many sectors affected by the COVID-19 pandemic, fundraising has been hit especially hard. But one charitable organisation found a way to keep funds flowing through the depths of the pandemic and beyond, by working with a community that is generally...
by Nadia Cameron | Jul 15, 2021 | 10 ViacomCBS, BVOD, data-driven marketing, digital advertising, digital marketing, LiveRamp
10 Viacom CBS has joined forces with LiveRamp to allow advertisers to connect first-party data with the media company’s audiences and improve insights when executing and reporting on BVOD and digital campaigns.
