by Rosalyn Page | Jul 6, 2020 | Alibaba Cloud, Alibaba Group, data-driven marketing, digital marketing, omni-channel retailing, UNILEVER
Unilever has partnered with Alibaba Cloud, the IaaS outfit behind the Chinese ecommerce giant Alibaba Group, to power its digital marketing initiatives. The multinational consumer goods company will be able to optimise its omni-channel, online and offline demand...
by Rosalyn Page | Jul 2, 2020 | COVID-19, digital advertising, digital marketing, marketing strategy, Social Media Marketing, social media platforms, tiktok
TikTok has launched its marketing offering, encouraging brands not to make ads, but instead TikToks. The Chinese-backed platform, which is owned by ByteDance, specialises in short dance, lip sync and performance videos and has seen an uptick in use, particularly...
by Nadia Cameron | Jul 1, 2020 | brand strategy, consumer trend, coronavirus, COVID-19, customer engagement, data analytics, data-driven marketing, digital marketing, FMCG, marketing strategy, Qualtrics, Social Media Marketing
A concerted effort to build real-time consumer sentiment tracking has seen Beiersdorf pivot its marketing, media and social approach to meet changing behavioural trends during the COVID-19 crisis.
by Rosalyn Page | Jun 25, 2020 | adtech, Contentful, digital marketing, Dun & Bradstreet, Eyeota, Freshworks, HCL Technologies, marketing technology, martech, MetaCX, Tapad
All the latest martech and adtech news this week from Relay42 and Tapad, MetaCX, Dun & Bradstreet, HCL Technologies, Freshworks and TCS, Contentful, Yabb and Eyeota
by Rosalyn Page | Jun 23, 2020 | Advertising, Advertising spend, COVID-19, digital advertising, digital marketing, GroupM, market research, media strategy
Global ad spend will fall by almost 12 per cent this year (excluding US political advertising), but this will be followed by growth of 8.2 per cent on a comparable basis next year, according to GroupM’s twice yearly This Year, Next Year report.
by Rosalyn Page | Jun 22, 2020 | customers, digital marketing, freemium, market research, marketing strategy, study
Providing a free or lower cost trial of a paid version of a service for a short period helps the take-up of the paid version. But freemium models aren't quite so successful, a new paper, Experience Effect in the Impact of Free Trial Promotions, published in Management...
