by Nadia Cameron | Apr 21, 2021 | chief digital officer, digital marketing, Mecca, omni-channel retailing, retailing, salesforce
Brilliant basics and connected customer services remain key to Mecca’s digital progress as it looks to keep engaging customers in an omni-channel way in 2021.
by Rosalyn Page | Apr 20, 2021 | Apple, cookies, digital advertising, digital marketing, privacy, tracking
The Apple AppTrackingTransparency (ATT) framework is a new privacy protection designed to make it easier and more intuitive for consumers to safeguard their personal information on phones, iPads and the Apple TV. For marketers, it’s another privacy hurdle but some new...
by Nadia Cameron | Apr 19, 2021 | data-driven marketing, digital advertising, digital marketing, flybuys, Seven West Media Group, TEG Analytics
Seven West Media has become the latest media company to sign up to Flybuys’ data division, Unpacked by Flybuys, a deal that will see it joining the dots on audience data across its 7plus connected TV proposition with TEG Analytics and FMCG shopping habits.
by Nadia Cameron | Apr 19, 2021 | consumer engagement, customer engagement, data-driven marketing, digital marketing, dotdigital, ecommerce, marketing strategy, marketing technology, martech, personalisation, retail, shopify
Triple-digit customer database growth, record email engagement rates and a plethora of insights informing new products and promotions are just some of the wins for Australian brewery, Stone & Wood, after lifting its digital marketing game.
by Nadia Cameron | Apr 15, 2021 | digital marketing, Hospitality, marketing technology, salesforce
Targeted communications and messaging has been vital to retaining customer trust during the past year and it provides the foundations for growing patronage and engagement back up as hospitality venues return to full capacity.
by Nadia Cameron | Apr 13, 2021 | brand strategy, CMO role, Consumer Packaged Goods and Retail, COVID-19, digital marketing, ecomerce, FMCG, marketing leadership, marketing strategy, Marley Spoon
Marley Spoon chief growth and marketing officer, Kate Whitney, is the first to admit the past year didn’t go as she expected it to.
