by Rosalyn Page | Sep 24, 2020 | adtech, Amobee, Amperity, customer technologies, digital marketing, Digivizer, Eyeota, IAS, Lotame, marketing technology, martech, Medallia, MetaCX, Taboola
All the latest martech and adtech news this week from MetaCX, Eyeota, Digivizer, Taboola and IAS, Amobee and Lotame, Amperity, Medallia and Dynata
by Rosalyn Page | Sep 22, 2020 | artificial intelligence (AI), Augmented Reality, chatbot, chatbots, digital marketing, Kmart Australia, Oracle
Kmart has launched an Australian-developed augmented reality (AR) tool, the KBot, with its latest home decor catalogue.
by Vanessa Mitchell | Sep 21, 2020 | big data, data strategy, data-driven marketing, digital marketing, marketing strategy
We all hear it all the time: Data is the be all and end all of marketing. What does the data say? Does the data support decision making? Have we checked data for customer insight?
by Rosalyn Page | Sep 17, 2020 | chatbot, chatbots, customer experience management, customer service, digital marketing, IAG, NRMA Insurance, Nuance Communications
IAG’s NRMA insurance achieved record online customer engagement and successfully reached business objectives thanks to its Stevie award-winning ‘Arlo the Koala’ chatbot, an extension of its ‘Arlo the Koala’ advertising campaign that made headlines across marketing and...
by Rosalyn Page | Sep 17, 2020 | AdColony, adtech, BrandTotal, digital marketing, marketing technology, martech, Qlik, Replicant, Segment, Sprinklr, Toluna
All the latest martech and adtech news this week from Toluna, Segment, AdColony, Qlik, Astute, BrandTotal, Replicant and Sprinklr
by Nadia Cameron | Sep 15, 2020 | digital marketing, dotdigital, Magento, marketing strategy, marketing technology, martech
A prudent investment into ecommerce and marketing automation platforms has enabled Australian health beverages brand, Remedy Drinks, to better ride out the COVID-19 pandemic and drive commercial growth.
