"Influencers think about manipulating the system to make money and get more followers, but it's not wrong to think that way because social media is not what it used to be."
Marketers share why they trust the agency with the basics, but remain the owner and custodian for their brand.
"You need to be able to control the quality of your data, otherwise, you will get the problem of ‘crap in crap out’ [insights]."
"We can work with sophisticated partner agencies. But if we are not quite ready internally, there will be a huge gap in effectively maximising the potential of the data."