HLB’s annual Digital Day on 7 July focused on finding digital led cashless ecosystem solutions to help consumers and businesses accelerate their adoption of easy, secure, rewarding digital platforms.
Hong Leong Bank and Naga DDB have launched a digital day campaign consisting of a series of situational webisodes with the purpose of helping Malaysian customers understand how they can benefit from going cashless. The three webisodes, each titled ‘Bye-Bye‘ pay...
Naga DDB Tribal was involved in the production of the spot.
The bank also predicts strong continued growth in banking transactions, as it boosts its products and service offerings on digital platforms.