by Nadia Cameron | Feb 23, 2022 | brand relaunch, brand strategy, CMO role, digital asset management, marketing campaigns, marketing leadership, omnichannel retail, retail, Target
Reclaiming Target’s heritage in affordable quality products and harnessing digital to get people to fall back in love with the brand is the sustained objective of general manager of marketing, Jamima White. And nearly 12 months into the role, she’s spearheaded new...
by IDG Online Staff | Mar 3, 2021 | brand protection, Compliance Management, digital asset management, guidelines
Great brands are hard to build, but they can be even harder to maintain. They must be presented consistently, or run the risk of sending mixed messages and sub-par executions that confuse customers and cause them to lose confidence and disengage.
by Nadia Cameron | Apr 7, 2020 | adobe, content management, digital asset management, digital marketing, marketing operations, marketing technology, martech, Under Armour
Having an integrated, dynamic and highly automated content pipeline has become a reality for the team at Under Armour after shifting its digital asset management platform to the cloud and uniting its asset ecosystem across marketing and IT operations.
