by Vanessa Mitchell | Mar 12, 2019 | advertising campaign, connected TV, digital advertising, digital marketing, IAB, marketing research, programmatic, PwC
?The Australian online advertising market hit $8.8 billion expenditure in 2018, an increase of 11.6 per cent on 2017.
by Brad Howarth | Mar 12, 2019 | Data management, data-driven marketing, digital advertising, digital marketing, first-party data, Gumtree, programmatic advertising
Want to reach someone who wants to buy a car, rather than just kick the tyres? Or pick up some home and garden equipment, rather than just seek inspiration? Maybe you should be looking up a tree.
by Vanessa Mitchell | Feb 28, 2019 | 90 Seconds, adtech, Delacon, digital advertising, digital marketing, Domo, doubleverify, Engagio, Freshworks, Lotame, Lytics, marketing technology, martech, Outbrain, PubMatic, RollWorks, zoho
All the latest martech and adtech news this week from Outbrain, Engagio, RollWorks, Zoho, Delacon, Domo, Freshworks, 90 Seconds, PubMatic, Lotame and Lytics.
by Vanessa Mitchell | Feb 28, 2019 | Adform, adtech, digital advertising, digital marketing, marketing technology, programmatic advertising, Zenith
Brands taking more accountability for their data, and the growing programmatic market locally are just two of the reasons Adform recently decided to open its first Australian office.
by Vanessa Mitchell | Feb 27, 2019 | Australian Competition and Consumer Commission (ACCC), digital advertising, digital marketing, Facebook, GDPR, Google, Social Media Marketing, youtube
Brands have immediately suspended advertising and the industry is calling for fresh reassurances from digital platform providers around brand safety after allegations that YouTube’s recommended algorithm has been used by paedophiles to connect and promote their...
by Vanessa Mitchell | Feb 21, 2019 | Autononomous Sensory Meridian response (ASMR), digital advertising, digital marketing, IKEA, KFC, marketing campaigns, marketing strategy, Michelob, Pepsi, Skittles, Superbowl
Unless you are a millennial or a Gen Z, it’s unlikely you would have heard of the latest You Tube fad to go mainstream and be grabbed with both hands by marketers. And yet, if you watched the superbowl ads, and pondered the reasoning behind Zoe Kravitz whispering into...
