by Nadia Cameron | Nov 13, 2018 | brand strategy, digital advertising, marketing campaigns, out-of-home advertising, slack
Slack’s inaugural Australian out-of-home brand campaign is just one step in a wider multi-channel, hyper-local strategy aimed at taking the collaboration platform to the masses, its global VP of marketing has told CMO.
by CMO staff | Nov 12, 2018 | advertising technology, digital advertising, media companies, oath, Verizon, yahoo7
Verizon media and ad tech subsidiary, Oath, has officially launched in Australia and New Zealand, a move the parent company says reflects the potential it sees in the local market.
by Brad Howarth | Nov 9, 2018 | adtech, advertising technology, digital advertising, digital marketing, marketing technology, Monash University, Search engine marketing, SEMrush
Attracting prospects to your website should be a simple matter of buying the right search terms and waiting for the traffic to roll in.
by Nadia Cameron | Nov 8, 2018 | digital advertising, Fairfax Media, media industry, Mergers and acquisitions, Nine Entertainment
The Australian Competition and Consumer Commission (ACCC) will not oppose the merger between Nine Entertainment and Fairfax Media, even as it admits the deal is likely to reduce media competition.
by Brad Howarth | Oct 31, 2018 | AdRoll, brand strategy, digital advertising, digital marketing, Social Media Marketing
It was four years ago when Nav Salimian overheard the conversation that would reset the direction of his working life, and thrust a small independent fashion label into the digital spotlight.
by Nadia Cameron | Oct 15, 2018 | addressable TV, digital advertising, Finecast, GroupM, TV advertising
The makers behind a new addressable TV solution bringing owned and third-party data to TVC media buying say the tool will finally give marketers the ability to target broadcast audiences as granularly as they do in other digital channels.
