Brand advertisers are reportedly avoiding advertising on news media websites around coronavirus coverage, prompting an urgent call from both publishers and the Interactive Advertising Bureau (IAB) for them to stop the practice and get behind publishers and the media...
According to media buyers and planners, and marketers, ?COVID-19 will have a bigger impact ?on advertising than the ?GFC?.
Southern Cross Austereo (SCA) has launched two new digital audio advertising initiatives to help brands find and engage audiences. The two new options are mood targeting and interactive shakeable audio ads through instream.
All the latest martech and adtech news this week from Banzai, Criteo, LiveRamp, Hootsuite, Zoho, EZ Texting, VDX.tv, and Adobe.
The ACCC’s adtech and ad agency services inquiry efforts are officially underway, with the industry watchdog calling for feedback and information from Australia’s digital advertising supply chain and services ecosystem.
Australia’s Information and Privacy Commissioner is taking Facebook to court, alleging serious privacy breaches that saw the personal data of more than 300,000 local consumers potentially disclosed to Cambridge Analytica for political profiling.