by Rosalyn Page | Jul 2, 2020 | COVID-19, digital advertising, digital marketing, marketing strategy, Social Media Marketing, social media platforms, tiktok
TikTok has launched its marketing offering, encouraging brands not to make ads, but instead TikToks. The Chinese-backed platform, which is owned by ByteDance, specialises in short dance, lip sync and performance videos and has seen an uptick in use, particularly...
by Rosalyn Page | Jun 29, 2020 | digital advertising, digital platforms, digital platforms inquiry, Facebook, hate speech, media strategy, Social Media Marketing
Facebook has announced it’s tightening its rules around hurtful content as more brands boycott the platform. Facebook COO, Sheryl Sandberg, shared the platform’s renewed efforts from its second civil rights audit.
by Nadia Cameron | Jun 26, 2020 | ACMA, digital advertising, digital platforms, digital platforms inquiry, Facebook, fake news, media regulation, misinformation, Social Media Marketing
Harmful content, misinformation and fake news are firmly in the spotlight this week as protests escalate against the spread of racially insensitive content on social platforms and a new code of conduct for digital platforms enters circulation.
by Rosalyn Page | Jun 23, 2020 | Advertising, Advertising spend, COVID-19, digital advertising, digital marketing, GroupM, market research, media strategy
Global ad spend will fall by almost 12 per cent this year (excluding US political advertising), but this will be followed by growth of 8.2 per cent on a comparable basis next year, according to GroupM’s twice yearly This Year, Next Year report.
by Nadia Cameron | Jun 17, 2020 | Australian Association of National Advertisers (AANA), digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, Media Federation of Australia
The AANA, IAB and MFA are calling on the entire digital advertising community to dive into the latest edition of their Australian Digital Advertising Practices in order to lift trust, transparency and knowledge of the supply chain across the industry.
by Nadia Cameron | Jun 11, 2020 | Audience Group, data-driven marketing, digital advertising, digital marketing, first-party data, media buying, Queensland Ballet
Identifying the connections between ballet students, performance attendees and donors is in the long-term sights of Queensland Ballet as it embarks on the journey to better unify and comprehend customer data.
