Advertising-enabled electronic tables have been installed in the T1 food court at Sydney International Airport, providing a new avenue for digital out-of-home advertising.
Marketing mix modelling (MMM) has not only seen McDonald’s investing more into media in Australia, it’s been the foundation for demonstrating creative’s impact, its head of global media accountability and ROI claims.
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels, according to a new report.
Twenty-five years after its inception, is there still room for the humble banner ad?
Deep Learning is often perceived as the solution to almost all problems in digital advertising. As the youngest child of the AI cosmos, Deep Learning promises to increase relevance, improve prediction and reduce banner blindness.
?TEG Insights has launched its own data and insights platform, known as Doppler, to offer its huge data set of more than 16 million Australians and its consumer panel of more than 1 million people to advertisers.