by Rosalyn Page | Apr 20, 2021 | Apple, cookies, digital advertising, digital marketing, privacy, tracking
The Apple AppTrackingTransparency (ATT) framework is a new privacy protection designed to make it easier and more intuitive for consumers to safeguard their personal information on phones, iPads and the Apple TV. For marketers, it’s another privacy hurdle but some new...
by Nadia Cameron | Apr 19, 2021 | data-driven marketing, digital advertising, digital marketing, flybuys, Seven West Media Group, TEG Analytics
Seven West Media has become the latest media company to sign up to Flybuys’ data division, Unpacked by Flybuys, a deal that will see it joining the dots on audience data across its 7plus connected TV proposition with TEG Analytics and FMCG shopping habits.
by Nadia Cameron | Apr 16, 2021 | digital advertising, Digital Out of Home, JCDecaux, media companies, out-of-home advertising, programmatic advertising, QMS Media, Tourism Tasmania
Programmatic out-of-home’s full-funnel impact was firmly put in the spotlight this week after JCDecaux officially took the wrappers off its programmatic proposition and test campaign results, and QMS released fresh effectiveness findings on its latest programmatic...
by Nadia Cameron | Apr 9, 2021 | Australian Association of National Advertisers (AANA), digital advertising, influencer marketing, social media advertising
An Instagram post by The Bachelor contestant, Anna Heinrich, has become the first case to breach new distinguishable advertising rules established under the Australian Association of National Advertisers (AANA) Code of Ethics introduced this year.
by Rosalyn Page | Apr 8, 2021 | adtech, DeepIntent, Demand Science, Denodo, digital advertising, digital marketing, impact, marketing technology, martech, Pipeliner CRM, Qualtrics
All the latest martech, customer and adtech news from Qualtrics, Impact, Demand Science, DeepIntent, SWAN, Denodo, ID5 and Pipeliner CRM
by Rosalyn Page | Mar 18, 2021 | account-based marketing, adtech, Confirmit, digital advertising, digital marketing, Integral Ad Science, marketing technology, martech, salesforce, sitecore, Verint Systems, xandr
All the latest martech, customer and adtech news from Impact, Integral Ad Science, Verint, Confirmit and FocusVision, HypeAuditor, Bristlecone and Sitecore, Silverbullet and Talend
