by Rosalyn Page | Sep 19, 2019 | Advertising, data insights, data-driven marketing, digital advertising, first-party data, TEG
?TEG Insights has launched its own data and insights platform, known as Doppler, to offer its huge data set of more than 16 million Australians and its consumer panel of more than 1 million people to advertisers.
by Nadia Cameron | Sep 11, 2019 | data-driven marketing, digital advertising, foxtel, media companies, on-demand tv, PAY-tv
A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly...
by Nadia Cameron | Sep 11, 2019 | data-driven marketing, digital advertising, foxtel, media companies, on-demand tv, PAY-tv
A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly...
by Rosalyn Page | Sep 10, 2019 | ad fraud, Advertising, Brand Safety, digital advertising, digital marketing, Digital Media, GroupM, programmatic advertising
?Global ad fraud is worth $22.4 billion and Australia and the Asia-Pacific region, excluding China and Japan, accounts for 1 per cent of the share of ad fraud, according to new research from GroupM.
by Vanessa Mitchell | Sep 5, 2019 | adtech, anaplan, digital advertising, digital marketing, Gamooga, HubSpot, Lotame, marketing technology, martech, messagemedia, Mintigo, Netwise, NewsCorp, Tanla Solutions, TapClicks, Unruly, Zoomd
All the latest martech and adtech news this week from HubSpot, Netwise, Anaplan, Mintigo, Tanla Solutions, Gamooga, TapClicks, Lotame, MessageMedia and NewsCorp.
by Rosalyn Page | Sep 3, 2019 | digital advertising, digital marketing, IAB, Interactive Advertising Bureau (IAB) Australia, mobile advertising, video advertising
Australian brands and agencies spent $9 billion on digital advertising in the 2019 financial year, a jump of 7.1 per cent from the previous year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report.
