by Nadia Cameron | Oct 26, 2021 | cookies, data-driven marketing, digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, IPSOS, market research
Sound and ethical corporate values, transparency and giving control back are all key to building consumer confidence around the way their personal data is used in digitally, a new report has highlighted.
by Nadia Cameron | Oct 14, 2021 | adtech, advertising technology, brightcove, customer data platforms, digital advertising, genesys, InMobi, marketing technology, martech, Mergers and acquisitions, Mobile Marketing, NICE Systems, OpenSparkz, Sprinklr
All the latest martech, adtech and customer tech news from InMobi, Genesys, NICE, Neustar, Sprinklr, Brightcove, OpenSparkz and Tresaure Data.
by Nadia Cameron | Oct 13, 2021 | digital advertising, media buying, media companies, programmatic advertising, Seven Network, Seven West Media Group, VOZ
The Seven Network is promising a next generation of targeted and converged audience media buying off the back of a transformation of its media trading platform.
by Luke Strobbe | Oct 6, 2021 | Advertising, digital advertising, Media, media strategy, Standard Media Index
Australia’s robust advertising expenditure in the face of continued Covid-19 disruptions might feel remarkable to some, but it’s no surprise to media industry thought leaders. And many agencies reporting a record-breaking year as a result.
by Nadia Cameron | Oct 5, 2021 | Advertising, digital advertising, Standard Media Index
Australia’s advertising spend has hit another record, with August figures up 26.6 per cent on last year’s tally and 11.6 per cent higher than 2019 results.
by CMO staff | Oct 1, 2021 | Advertising, digital advertising, marketing campaigns, Media, media wastage, Next&Co
Nearly 40 per cent of digital media spend, or more than $54 million, was wasted by Australian brands pursuing advertising campaigns between July and September this year, a new report claims.
