by Rosalyn Page | Nov 12, 2019 | digital advertising, EatDisplays, out-of-home advertising
Advertising-enabled electronic tables have been installed in the T1 food court at Sydney International Airport, providing a new avenue for digital out-of-home advertising.
by Nadia Cameron | Oct 30, 2019 | digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, marketing mix modelling, marketing strategy, Mcdonald's, Media
Marketing mix modelling (MMM) has not only seen McDonald’s investing more into media in Australia, it’s been the foundation for demonstrating creative’s impact, its head of global media accountability and ROI claims.
by Vanessa Mitchell | Oct 29, 2019 | digital advertising, Digital Marketing Association, IAB, Interactive Advertising Bureau (IAB) Australia, Kantar, market research
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels, according to a new report.
by Vanessa Mitchell | Oct 28, 2019 | banner advertising, Criteo, digital advertising, digital marketing, Digivizer, IAB
Twenty-five years after its inception, is there still room for the humble banner ad?
by IDG Online Staff | Oct 2, 2019 | AI, artificial neural networks, deep learning, digital advertising, machine learning
Deep Learning is often perceived as the solution to almost all problems in digital advertising. As the youngest child of the AI cosmos, Deep Learning promises to increase relevance, improve prediction and reduce banner blindness.
by Rosalyn Page | Sep 19, 2019 | Advertising, data insights, data-driven marketing, digital advertising, first-party data, TEG
?TEG Insights has launched its own data and insights platform, known as Doppler, to offer its huge data set of more than 16 million Australians and its consumer panel of more than 1 million people to advertisers.
