by Brad Howarth | Jan 8, 2019 | customer engagement, digital advertising, digital marketing, Finder, King Kong, marketing strategy, Microsoft, Search Marketing, SEMrush, ThoughtWorks, village cinemas, voice-activated devices
When Google first demonstrated its Duplex service in mid-2018, it stunned the world by making relatively complex bookings over the telephone using a system that sounded very close to how a human might sound. It also breathed new interest into a technology that has...
by Sharon Kwok | Jan 3, 2019 | Advertising, digital, digital advertising
The convergence of digital and traditional advertising, and the massive volume of data that is now available, means advertisers can more effectively target their audiences in myriad ways.
by Nadia Cameron | Dec 27, 2018 | Alibaba, Amazon, brand strategy, CMO role, CMO50, data-driven marketing, digital advertising, digital marketing, Facebook, GlamCorner, Kmart Australia, Lego, marketing strategy, Medibank, SAP, Schneider Electric, Social Media Marketing, Sport Australia, Sportsgirl
The digitisation and transformation of marketing, power of the personal, building and retaining customer trust, and striving for online retail relevancy are just some of the big themes to dominate the news this year.
by Vanessa Mitchell | Dec 20, 2018 | digital advertising, Digital audio, digital marketing, marketing campaigns, Mindshare, NAB, programmatic advertising, programmatic audio, REA
Fragmented audio and ineffective targeting led National Australia Bank (NAB) to implement one of the first and largest programmatic digital audio campaigns in Australia.
by Nadia Cameron | Dec 20, 2018 | data-driven marketing, digital advertising, digital marketing, Flight Centre, marketing strategy, salesforce
Bringing email marketing in-house is not only helping Flight Centre improve its speed to market, it’s also the trigger for a more insights-led approach to customer communications.
by Vanessa Mitchell | Dec 13, 2018 | Adform, adtech, Animoca Brands, AppNexus, Bigcommerce, digital advertising, digital marketing, Flamingo Ai, HubSpot, iClick, LivePerson, marketing technology, martech, Qualtrics, verint
All the latest martech and adtech news this week from HubSpot, AppNexus, Adform, Verint, LivePerson, Flamingo Ai, BigCommerce, and Animoca Brands.
