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What you need to know about voice-based marketing

When Google first demonstrated its Duplex service in mid-2018, it stunned the world by making relatively complex bookings over the telephone using a system that sounded very close to how a human might sound. It also breathed new interest into a technology that has...

CMO’s top 18 stories for 2018

The digitisation and transformation of marketing, power of the personal, building and retaining customer trust, and striving for online retail relevancy are just some of the big themes to dominate the news this year.