by Nadia Cameron | Apr 3, 2020 | Australian Association of National Advertisers (AANA), digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, marketing campaigns, media strategy
Brand advertisers are reportedly avoiding advertising on news media websites around coronavirus coverage, prompting an urgent call from both publishers and the Interactive Advertising Bureau (IAB) for them to stop the practice and get behind publishers and the media...
by Vanessa Mitchell | Mar 31, 2020 | COVID-19, digital advertising, digital spend, eMarketer, IAB, Interactive Advertising Bureau (IAB) Australia, marketing spend, marketing strategy
According to media buyers and planners, and marketers, ?COVID-19 will have a bigger impact ?on advertising than the ?GFC?.
by Rosalyn Page | Mar 24, 2020 | audio advertising, digital advertising, digital radio
Southern Cross Austereo (SCA) has launched two new digital audio advertising initiatives to help brands find and engage audiences. The two new options are mood targeting and interactive shakeable audio ads through instream.
by Rosalyn Page | Mar 19, 2020 | adobe, Banzai, Criteo, digital advertising, digital marketing, Exponential Interactive, HootSuite, LiveRamp, marketing technology, martech, zoho
All the latest martech and adtech news this week from Banzai, Criteo, LiveRamp, Hootsuite, Zoho, EZ Texting, VDX.tv, and Adobe.
by Nadia Cameron | Mar 10, 2020 | adtech, Australian Competition and Consumer Commission (ACCC), digital advertising, digital marketing, online advertising
The ACCC’s adtech and ad agency services inquiry efforts are officially underway, with the industry watchdog calling for feedback and information from Australia’s digital advertising supply chain and services ecosystem.
by Nadia Cameron | Mar 9, 2020 | Australian Information Commissioner, Australian Privacy Commissioner, digital advertising, Facebook, privacy laws, social media sites
Australia’s Information and Privacy Commissioner is taking Facebook to court, alleging serious privacy breaches that saw the personal data of more than 300,000 local consumers potentially disclosed to Cambridge Analytica for political profiling.
