by Kristina Monllos | Apr 13, 2021 | Digiday, marketingbriefing, Online Marketing
Last week, the organizers of the Cannes Lions International Festival of Creativity reversed course and announced that the festival would once again be virtual due to the pandemic. Advertising agency execs and chief marketing officers will go yet another year without...
by Kristina Monllos | Mar 23, 2021 | Digiday, marketingbriefing, Online Marketing
Earlier this month, Texas Gov. Greg Abbott lifted the state’s mask mandate, leaving company owners and employees with the difficult task of enforcing masks — should they choose to do so — at their private businesses. Texas is one of several states easing Covid-19...
by Kristina Monllos | Mar 9, 2021 | Digiday, marketingbriefing, Online Marketing
The cookie is crumbling more rapidly than ever — if you’ve somehow missed it last week, Google said it would not build an alternative identifier to replace the third-party cookie once it is phased out. The ripple effects of Google’s announcement coupled with Apple’s...
by Kristina Monllos | Feb 23, 2021 | Digiday, marketingbriefing, Online Marketing
Throughout this month, Black History Month, there’s been a renewed focus on initiatives to help diverse talent break into advertising. For example, earlier this month a group of 10 independent creative agencies launched a new internship program for Black creatives....
by Kristina Monllos | Feb 16, 2021 | Digiday, marketingbriefing, Online Marketing
This time last year, the last of the in-person events for the ad industry were taking place prior to the onset of the coronavirus pandemic in early March. Now, nearly a year into the crisis, marketers, agency execs and industry observers say they are still uncertain...
by Kristina Monllos | Feb 9, 2021 | Digiday, marketingbriefing, Online Marketing
There are two conflicting narratives being told in the United States right now. On the one hand, there’s a return to normalcy — or some version of it — with the Super Bowl this past Sunday, fans in the stands and few references to the coronavirus pandemic (or masks)...
