by Tim Peterson | May 26, 2022 | Digiday, Media, mediabriefing, plusbriefing
In this week’s Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC’s Dotdash Meredith, News Corp’s Dow Jones, Future plc, Gannett and The New York Times. The state of the media marketBuzzFeed’s news dump,...
by Kimeko McCoy | May 24, 2022 | Digiday, marketingbriefing, Online Marketing, plusbriefing
Brands pushing the envelope on social media isn’t a new concept. But as the social landscape has become more crowded and advertisers look for ways to stand out, it’s a marketing strategy that’s become even more popular in recent years, social media experts say. Social...
by Tim Peterson | May 19, 2022 | Digiday, Media, mediabriefing, plusbriefing
In this week’s Media Briefing, senior media reporter Sara Guaglione reports on how unions at some major media companies are pushing back against publishers’ return to office mandates, with The New York Times Guild seemingly netting a victory on Wednesday. Returning to...
by Kristina Monllos | May 17, 2022 | Digiday, marketingbriefing, Online Marketing, plusbriefing
Last week, Airbnb unveiled “probably the largest change we’ve made,” per Airbnb’s global head of marketing Hiroki Asai, with a redesign that allows people to search for categories (i.e. surfing or design, etc.) as well as split their stays across multiple homes. The...
by Michael Bürgi | May 16, 2022 | Digiday, Media, mediabuyingbriefing, plusbriefing
As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, Digiday has learned, has created a tool designed to help brands calculate where and when to redirect media spend as a result of supply chain...
by Kristina Monllos | May 10, 2022 | Digiday, marketingbriefing, Online Marketing
As consumer viewing habits are increasingly focused on creators, the revenue plays associated with the trend have taken on considerably more urgency, sophistication and scale. With TikTok’s announcement last week of its new ad product, TikTok Pulse, it’s clear that it...
