by Kayleigh Barber | Oct 26, 2021 | Digiday, Media, Online Marketing, plusguide
To many media and marketing executives, the blockchain still feels like a mystical part of the internet happening apart from where they do business. But the reality is more and more companies are using blockchain technology to make money, solve business problems and...
by Kristina Monllos | Oct 26, 2021 | Digiday, marketingbriefing, Online Marketing
We already know that holiday ads are coming early this year — getting people to shop earlier due to supply chain issues means advertising earlier, too. That’s not the only change marketers are making to their holiday plans: they’re are also increasing their...
by Michael Bürgi | Oct 25, 2021 | Digiday, Media, mediabuyingbriefing, plusbriefing
The first live, in-person Digiday Media Buying Summit in two years revealed multiple issues boiling under the surface of day-to-day dealings for media agencies and their clients. Some are more obvious than others — we have a long way to go before diversity, equity and...
by Tim Peterson | Oct 20, 2021 | Digiday, fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week features a conversation with Snap’s recently appointed head of original content Vanessa Guthrie about the platform’s original programming strategy as it rolls out a new slate of shows and eyes more international expansion. A chat...
by Kristina Monllos | Oct 19, 2021 | Digiday, marketingbriefing, Online Marketing, plusbriefing
Direct-to-consumer start up Our Place is running ads on Instagram Stories that directly address potential holiday shoppers telling them to buy early to avoid delays or shipping issues that will affect this holiday season. The approach may be a popular one this holiday...
by Sara Jerde | Oct 19, 2021 | Digiday, Eventrecap, Media
As we enter 2021’s home straight, we find ourselves surveying a publishing industry simultaneously exhausted by the challenges of the past 18 months yet energized by the resilience publishers have drawn on. More than that, we’re buoyed by the solutions publishers have...
