Digiday+ Research: On the eve of the Super Bowl, brands much prefer advertising on CTV over traditional TV
Media Briefing: Market check on which ad categories are spending on publisher campaigns
Future of TV Briefing: What counts as a video view? It depends
Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
Digiday+ Research: Agencies’ clients more likely to invest in CTV over traditional TV
Media Buying Briefing: How will independent agencies fare this year?
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
Future of TV Briefing: Where YouTube Shorts stands among advertisers on eve of creator monetization program’s launch
