by Kristina Monllos | Jan 5, 2021 | Digiday, marketingbriefing, Online Marketing
If you were hoping that come 2021 ad spending would be back to pre-pandemic levels, I’m sorry to tell you that it still isn’t the case. There was no magic snap back to normal on New Year’s Eve. Heading into 2021, much of what became the norm in 2020 — more flexibility...
by Kristina Monllos | Dec 15, 2020 | Digiday, marketingbriefing, Online Marketing
Over the last nine months, marketers and agency execs have had to repeatedly rethink campaigns, retool media plans and manage cash flow to stay afloat amid the pandemic. While some of those changes to the way marketers and agency execs conduct business were simply...
by Kristina Monllos | Dec 8, 2020 | Digiday, marketingbriefing, Online Marketing
For major advertisers, plans for the Super Bowl LV were put on the back burner earlier this year. Retooling ad budgets and managing cash flow to deal with fall out from the coronavirus crisis became the top priority, especially for companies in the hardest hit sectors...
by Kristina Monllos | Nov 30, 2020 | Digiday, marketingbriefing, Online Marketing
This year, some retailers and major marketers are treating Cyber Monday as a Cyber Week or even as an unofficial Cyber Month, boasting sales once reserved for a single day for much of November. Lengthening Cyber Monday from one day to several days or weeks isn’t all...
by Kristina Monllos | Nov 23, 2020 | Digiday, marketingbriefing, Online Marketing
Coronavirus cases have once again surged across the U.S. In response, some states have started to move backwards in their reopening phases, shuttering schools and asking people to stay home as much as possible. And yet, advertisers aren’t pressing pause or pulling...
by Kristina Monllos | Nov 16, 2020 | Digiday, marketingbriefing, Online Marketing
When it comes to agency combinations, WPP CEO Mark Read has led the charge. Last week, the global agency holding company continued its matchmaking ways as it once again smooshed together two agencies — Grey and AKQA — to form AKQA Group. In doing so, WPP added to its...
