Lui's remit has now expanded to elevating the network's strategic agenda and reformulating its planning framework and business roadmap to accelerate the network’s integration.
Thinking outside the box is Dentsu’s forte. But the agency has taken a further step in setting up a creative team with the (deceptively simple) title of “Team B”
He was with Dentsu for three years.
In his new role, Tan will lead the agency’s strategic delivery, as well as drive innovative business solutions. He will report to Popo Hu, managing director of Dentsu Hong Kong.
Toyoda will lead the team to drive integrated and strategic solutions across all the company's offices in Beijing, Shanghai, Guangzhou and Wuhan.
"Popo is a clear manifestation of a strong home grown leader that understands what it takes to build brands and business in today’s complex environment."