by Rosalyn Page | May 27, 2020 | Ampol, brand campaign, brand strategy, BWS, Dentsu Aegis Network, FMCG, marketing strategy
Two long-dormant brands are set to be revived in the Australian market, with news the Polly Waffle chocolate bar is coming back to supermarket shelves and drivers will soon see Ampol back at the petrol bowser. But is the nostalgia both represent enough to win back...
by Staff Writer | Feb 21, 2020 | Agencies, appointment, Dentsu, Dentsu Aegis Network, Dentsu Media Brands, Michael Epstein
Though he will retain his role as global CEO, effective immediately, Epstein will now also be personally accountable for the Carat, iProspect, Vizeum, dentsuX and Posterscope media brands.
by Staff Writer | Feb 21, 2020 | Agencies, appointment, Dentsu, Dentsu Aegis Network, Dentsu Media Brands, Michael Epstein
Though he will retain his role as global CEO, effective immediately, Epstein will now also be personally accountable for the Carat, iProspect, Vizeum, dentsuX and Posterscope media brands.
by Staff Writer | Feb 21, 2020 | Agencies, appointment, Dentsu, Dentsu Aegis Network, Dentsu Media Brands, Michael Epstein
Though he will retain his role as global CEO, effective immediately, Epstein will now also be personally accountable for the Carat, iProspect, Vizeum, dentsuX and Posterscope media brands.
by Janice Tan | Feb 19, 2020 | Agencies, Amit Sutha, Dentsu Aegis Network, Ensemble, Evangeline Leong, IPG Mediabrands, kobe global technologies, Lemonade, ruhana dasilva, Universal McCann, virtual influencers, wunderman thompson, Yhanuar I. Purbokusumo
While virtual influencers allow for brands to craft relatability, they still do not fully experience the product that brands are selling. Does this then take away from the authenticity of it?
by Grace Ong | Feb 6, 2020 | Agencies, Dentsu Aegis Network, digital, Great Eastern, Happy Marketer, Merkle, Online Marketing
The agency is tasked to raise brand visibility for Great Eastern Life Singapore, Great Eastern Takaful in Malaysia, and Great Eastern Life Indonesia.
