by Vanessa Mitchell | Dec 11, 2019 | account-based marketing, B2B marketing, Demandbase, ITSMA, marketing strategy
According to a new study, 71 per cent of companies that invest in account-based marketing (ABM) report their return on investment is somewhat or significantly higher than traditional marketing programs.
by Rosalyn Page | Oct 17, 2019 | Aqilliz, bazaarvoice, Campaign Monitor, Demandbase, Kibo, Pega, Qualtrics, Zendesk
All the latest martech and adtech news this week from Demandbase, Qualtrics, Campaign Monitor, Kibo, Pega, Bazaarvoice, Zendesk and Aqilliz
by Vanessa Mitchell | Oct 10, 2019 | adtech, Campaign Monitor, Criteo, Demandbase, digital marketing, Emarsys, Engagio, Facebook, martech, miq, Mood Media, Oracle, Outbrain, Taboola
All the latest martech and adtech news this week from Oracle, Mood Media, Criteo, Emarsys, MiQ, Engagio, Oracle, Demandbase, Taboola, Outbrain, Campaign Monitor, Wrike and Purple Square.
by Brad Howarth | Aug 9, 2019 | account-based marketing, B2B marketing, Demandbase, digital marketing, marketing technology, SAP
With technology now underpinning most functions within business, it’s not surprising to see functional leaders taking an interest in their organisation’s technology purchases.
by Brad Howarth | Aug 9, 2019 | account-based marketing, B2B marketing, Demandbase, digital marketing, marketing technology, SAP
With technology now underpinning most functions within business, it’s not surprising to see functional leaders taking an interest in their organisation’s technology purchases.
by Vanessa Mitchell | Oct 4, 2018 | Acxiom, adobe, adtech, Demandbase, digital marketing, Liferay, LiveRamp, marketing technology, martech, Roy Morgan, sugarCRM, Thunder
All the latest martech and adtech news this week from Acxiom, LiveRamp, Liferay, Adobe, Thunder, Demandbase, Roy Morgan, Voogy, SugarCRM and Ytel.
